Job Description

- Responsibilities 
* Create, plan, and execute marketing briefs with compelling communication strategies and tactics that drive awareness and sales 

* Be part of the team the helps define the digital marketing ecosystem/roadmap and delivers a marketing technology stack that is scalable, extendable, and uses consumer data to enhance the consumer journey and drives brand and business growth. Work with key stakeholders to help define an integrated digital marketing analytics and attribution approach for the Converse brand 

* Continuous competitor analysis and recommendations 

* Understanding of optimization of digital marketing programs through multi-touch attribution, media mix modeling, and measurement capabilities offered by Google, Doubleclick, and Facebook 

* Continuous competitor analysis and recommendations 

* Help manage outsourced content creators, editors, data analysts, graphic designers, videographers, developers, etc 

* Utilize a variety of technology and authoring tools (Microsoft Word, PowerPoint, Captivate (eLearning demos and simulations), Video Editing, and exposure to Multimedia) 

* Thorough understanding of the consumer and passionate for music education, digital marketing, and social media 


* Ability to effectively communicate in English orally and in writing * Have developed awesome marketing assets (product videos, web content, etc) * A bachelor’s degree in marketing, business, technology, or relevant field of study such as computer science would be plus * Proficient with the following skills: Google Analytics, Facebook ads, Adwords, BigCommerce, Email automation (ex: mailchimp) would be plus * High attention to detail including the ability to analyze data, produce expected outcome models, to perform competitive analyses, to document requirements and to manage multiple, competing priorities simultaneously * SQL and experience with one additional scripting language would be plus * Ability to work in a fast-paced, startup environment where continuous innovation is a way of life


1M ~ 1.5M TWD / year


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