Principal Objectives
Implements Brand/product digital communication programs based on the CE calendar and business needs of the affiliate. Engages consumers from paid/owned/earned digital touchpoints. Enhance brand/product preference within the consumer journey.
Accountabilities
Manages Digital Operational Effectiveness
Work with the marketing team for successful product launches and digital go-to-market strategies.
Handle own social platform and paid digital content strategy to drive consumer engagement
Manage digital A&P budget and monthly expense to achieve budget control objectives and KPI for checking
Manage overall relationships with 3rd party agencies, and engages agency experts to support brand initiatives
Co-work with key influencers to create relvant contents to better egnage and influence consumer brand/product preference
Build an on-going relationship with the press, opinion leaders including bloggers/vloggers, model/entertainment agencies. Build brand/product relevancy and inform brand or product newness or trend.
Support trade/ outreach events with celebrity/model related needs to recruit new consumers.
Empower brand engagement through earned media
Maintain a positive and close relationship with the publishers and influencers
Based on an understanding of the changing digital influencer landscape, creates new and exciting PR/Media opportunities to enhance brand Image
Digital KOLs (bloggers/celebrities/YouTubers) relationship building/sponsorship approaching
Leads and Develops People
Lead and influence cross-functions with a digital-first mindset
Work with the Education team to empower makeup artists to enhance their digital influence
件要求
工作經歷: 9年以上相關經驗,產業美妝相關,agency有負責美妝品牌也可以
工作技能: 品牌宣傳及媒體公關人員/主管、媒體公關/宣傳採買、網站行銷企劃
語言條件: 英文中上
Education: University graduate or above.
Work Experience: 5 years of related experience in digital, communications, social media or PR communications, ideally gained at top tier Beauty company and/or FMCG company in a functionally relevant position
Professional Skills: Have operational social media and digital marketing experience gained either in an agency or in a brand team
Highly sensitive to cosmetic/fragrance market trend Have polished execution experiences in content production
Excellent influencing and presentation skills
Language: English: Written and spoken fluently
Personal Characteristics: Passionate to cosmetics Open-minded, creative, positive Self-motivator who can work independently People-driven Have a view for the quality of beauty
福利制度
【基本保障】 年假、勞保、健保、團體保險、法定退休金、年度健康檢查、企業托育專案
【多元福利】 學習發展、旅遊(教育)津貼 生日禮券、三節禮券、婚喪喜慶補助、免費品及半價員購產品 優於法令之陪產假、育兒假
RECRUIT EXPRESS (TAIWAN) PTE LTD新加坡商立可人事顧問有限公司(北市就服字第0239號)1996年成立於新加坡,我們深知,為追求卓越的服務品質,我們必須持續的創造最佳實例與策略,以建立起一個橫跨亞太地區的專業顧問公司,2001年在台北成立海外第一個分公司,目前,我們在新加坡、台北、吉隆坡、香港都擁有據點,同時也在上海與東京建構起夥伴關係以提供招募服務,於各產業、各領域都有專精的發展,目前在亞太地區擁有400位來自於不同領域的專業招募顧問,憑藉著豐沛的熱情與專注的態度,完成我們的使命。
「人」是RECRUIT EXPRESS最重要的資產,我們深知每個人都有獨特性,都期待工作不只是工作,而能是一個完整的職涯發展;公司不只是公司,而是一個能讓自己有歸屬感的地方。因此,作為「人的事業」的第一品牌,我們也將員工視為第一。
我們同時重視個人表現與團隊績效,在充滿團隊精神的環境下擁有良性競爭,是我們不斷成長、邁向成功的關鍵,樂於分享是我們每個人的特色,在工作中交朋友是我們的興趣,每年的聖誕聚會、春酒、戶外競賽對於我們而言都是非常重要的活動,能和同事們一同成長與成功是我們最珍惜的。
我們的使命:To help people find good jobs and our clients to succeed in business.
我們的願景:To be the leading and most admired recruitment and staffing consultancy firm in Taiwan and Asia-Pacific.
做為一個居亞太地區領先地位的人事顧問公司,我們建立了一套全面性的解決方案,以提供我們的客戶成功招募最需要、最適合的人才。
RECRUIT EXPRESS
www.recruitexpress.com.tw
正職招募服務、約聘招募服務、薪酬流程管理服務、人力資源相關顧問服務
RECRUIT EXPRESS提供企業客戶全方位招募服務,致力成為企業客戶招募上的最佳夥伴,在最快的時間內,為企業客戶找到最適人才,協助其邁向成功。
客戶產業範疇:
雲端服務、電子商務、通訊軟體、FinTech、資訊安全、遊戲產業、電信通訊
消費性電子產品、高端商用硬體、半導體產業鏈
快速消費品、零售通路、美妝醫藥、餐飲休閒
銀行暨金融產業
SEARCHASIA
www.searchasia.com.tw
中高階主管獵才服務、中高階專業技術人才招募、專案招募
SEARCHASIA專注於中高階獵才,傾聽企業客戶需求,提供有效的方案來為企業客戶吸引、招募、聘用市場上的優秀人才。
專業獵才
Sales & Marketing
Information & Communication Technology
Manufacturing & Engineering
Human Resources
Finance & Accounting
Legal & Compliance
* Facebook- www.facebook.com/recruitexpresstaiwan
* Instagram- www.instagram.com/recruitexpress_tw
* Podcast (立可職場文化)- https://reurl.cc/kLqWV3
* Medium (顧問心得分享)- https://medium.com/@talent_recruitexpress
* 企業官網- www.recruitexpress.com.tw
* 集團官網- www.hrnetgroup.com