Role Description:

We are looking for a Creative Director to join our team. This person will collaborate with the Brand and Marketing team to own, define, test, and evolve our brand and have heavy input on our overall brand strategy.

The ideal candidate should have strong artistic/ graphic design background with experiences in developing full campaign and brand strategy. This person should also be able to produce visual assets and have experience steering design teams to success.

This role requires the direction and hands on execution of creative projects across all mediums, including, but not limited to, digital experiences, print design, video, multi-media campaigns, and more. The ideal candidate will also have strong project management skills and the experiences of working with multiple suppliers and freelancers to deliver complex projects. Contacts with a network of talented contractors/ freelancers with proven track record of delivering exceptional projects on budget will be a huge plus.

The candidate will be able to develop ideas and campaign concepts that meet business goals and be prepared to create visual brand assets, as well as working with external partners to execute these ideas. The candidate will be able to run with assigned projects from beginning to end, and proactively contribute creative solutions to observed problems, as well as reactively problem-solve when approached by other business units. Ability to write copies fluently in Chinese and English is a great advantage: from advertisements, to scripts, to blogs, etc. and be able to execute and direct the writing across all media types with ease.

Responsibilities:

• Execute creative ideation, execution & direction from project conception to completion. These projects will be mid/high effort projects across all mediums; projects are across all mediums; Video, Print, Web, digital, etc.
• Partner with Marketing, Leadership, and Chief Editor to create messaging, provocations, writing scripts, etc.
• Join forces with team members and internal clients to translate prospect needs and business goals into impactful and effective design solutions.
• Create or direct visual design systems for digital campaigns, websites, web applications, mobile applications, and responsive web design.
• Partner with designers, art directors, motion designers, user experience architects, and developers to develop and iterate a visual design that exceeds the goals of the project.
• Clearly communicate concepts in a professional, inspirational, and logical manner.
• Able to direct photo & video shoots.
• Able to bring an idea from conception, the plan of execution, through execution and launch.
• Identify, create and direct assets required to deliver consistent brand and continuously evolve ROEHL’s visual style, voice and tone.

Requirements：

• Conceptual thinking and ability to deliver a thoughtful point-of-view about creative work.
• Experience with UI design, digital, print, motion and video content creation and compatibility. Skilled with Video / Photography (editing or videography) a must
• 5+ years of creative design experience, and able to provide a portfolio of creative work.
• Attentive to detail and devotion to quality and upholding our brand.
• Able to independently problem solve with the ability to know when to ask for additional help or guidance.
• Ability to think outside the box and energized by new ideas.
• Ability to collaborate with other marketing teams and external vendors.
• Passionate problem solver with a can-do attitude
• Self-starter with the ability to manage several projects in a fast-paced environment.
• Excellent written and verbal communications skills and strong presentation skills.