Content Marketer | sofasoda

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Job Description

Content Marketer Job Description


Job Scope

  • Social Media Content: plan, write and publish
  • Blog Content: write, guest post, SEO, CMS, keyword research, keyword planning

What you can expect to do

  • Plan, research, write and edit multiple pieces of content per week. Including - social media and blog posts
  • Research the latest trends in professional learning and personal development and incorporate findings into the content you create.
  • Manage and maintain the editorial calendar and deliver content on a timely manner
  • Use a content management system on a daily basis to publish content
  • Track, measure, and optimize all content initiatives using data analytics tools
  • Work closely with the marketing, content, and design team to create and curate compelling content for our target audience
  • Support the creation of other marketing assets (i.e. landing pages, emails) as needed


主要工作內容

  • 負責公司部落格和社群媒體的內容規劃、撰寫及編輯工作
  • 關注社群、個人職能成長和教育產業最新動向,並且運用到撰寫的內容中
  • 管理內容發佈時程並且準時產出內容
  • 與行銷、內容和設計團隊密切合作產出有價值而且吸引人的內容
  • 利用數據追蹤工具追蹤和分析內容行銷專案成效,並根據數據結果持續優化
  • 瞭解並持續追蹤所負責產業趨勢和流行內容
  • 協助團隊製作相關行銷素材(landing pages、email、等等)

Requirements

What we value

  • A Bachelor's Degree in Marketing, Communications or Public Relations
  • 3+ years of experience in marketing or content marketing, experience in marketing for an online education platform is a plus
  • Excellent written and verbal communication skills in Mandarin
  • Creative, resourceful and proactive to work and learn in a fast-paced environment
  • Equipped with a growth mindset and have high ownership of tasks and projects to constantly improve our content and product
  • Experience with and knowledge of the Tech Startup industry
  • Possess a basic understanding of social media marketing, keyword research, keyword planning, and SEO
  • Experienced in Adobe Illustrator and Photoshop


條件要求

  • 大學以上行銷、大眾傳播或是公關科系畢業
  • 具備三年以上行銷或是內容行銷相關工作經驗(若有線上教育平台行銷經驗加分)
  • 溝通力:良好的文字和跨部門溝通能力產出高品質的內容
  • 創意力:有創意並且自主的提出每月內容和社群企劃
  • 對科技新創圈有基本認知(曾經待過新創公司者加分)
  • 具備成長思維,能在步調較快的工作環境學習和成長,並且提出對於內容和產品優化的想法
  • 基礎內容行銷能力:社群行銷、SEO 和關鍵字研究與規劃
  • 基礎設計能力:Adobe Illustrator 和 Photoshop 的經驗

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Snapask Taiwan Limited

台北市信義區基隆路一段200號9F-1

About us

◆ 產品理念

Snapask 於 2015 年創立並推出,為一個人化手機學習應用程式,旨於透過數據分析及機器學習為學生帶來更有趣、更有效、更貼身的全新學習體驗,從而改革傳統教育,實現「因材施教,有教無類」的願景。

學生可於 Snapask 平台上透過「實時問答」獲得即時功課輔導或「模擬測驗」定期作針對性操練。團隊期望個人化服務能更有效解決每位學生的學習難題,同時建立更仔細的個人學習能力分佈檔案,協助同學充分掌握自己的專長,主導自己的學習方向,重拾學習的樂趣。時至今日,Snapask 廣受中學生歡迎, 即時教學服務亦推廣至台灣、新加坡、馬來西亞、印尼、泰國、日本、韓國等市場。現時已有超過上百萬名學生曾經接受來自 35 萬名合格導師的即時支援。

◆ 團隊價值主張

You must be RESPONSIBLE, so we can count on you, and vice versa.

If you want flexibility at work, you need to balance responsibility with flexibility, which means you have to give your best on all your responsibilities. Being responsible means you understand your teammates are reliant upon you for your best judgement when making decisions.

You must be EFFECTIVE to accomplish your objectives and make positive contributions.

Be effective with quality. Be sure to design solutions that are scalable, transferrable, and solution-focused. Effectiveness doesn't just mean bringing results. Being cost-effective, time-effective, and energy-efficient makes a company competitive and perform at its best.

SELF-AWARENESS is key to continuously learning and improving yourself.

A humble person is self-aware and respectful. It is important to never assume you are right, but always listen and offer constructive feedback so you can learn and help others to improve. It is important to respect others in every conversation even when it is justifiable to make a strong point.

Team

Raymond
Evan
Jason Wang
Joe
Jason Liang
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Letitia
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Yangjen Hsu
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Keke Arif
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Cher Mo
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