Senior Marketing Specialist/ Digital Marketing Manager

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職缺 9 個月前更新

職缺描述

This role will execute digital marketing campaigns that scale, implement best practices, utilize new tools and platforms to foster better customer experiences, and make continuous improvements based on data and insight. This role will influence marketing programs with strategic thought leadership and technical solutions to ensure campaign goals are met. The ideal candidate for this role will take an analytical approach to problem solving and have a proven track record of building and executing strategic lead generation campaigns that drive new customer acquisition and generate pipeline.

職務需求

Responsibilities

  • Use marketing automation tools to drive lead generation and engagement campaigns.
  • Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with the multiple roles including Sales, Marketing, Analyst, Engineer to identify & implement further opportunities & new features for our MarTech solutions.
  • Maintain consistent brand messaging throughout all platforms
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.

Requirements and skills

  • Great problem solving and communication skills.
  • Strong analytical skills and data-driven thinking.
  • Proven working experience in digital marketing.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools. (e.g., Google Analytics, GA4, Firebase, Mixpanel etc.)
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Experience working with a content management system.
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需具備 5 年以上工作經驗
40,000 ~ 90,000 TWD / 月
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Logo of 神坊資訊股份有限公司.

關於我們

神坊資訊創立於西元1999年,是國泰霖園集團旗下的資訊公司,為了經得起市場的考驗,我們滾動式地微調經營決策與方針,如今在集團數位轉型的潮流中,扮演了科技驅動的重要角色:

神坊1.0:扎根網際網路服務
透過結合集團內關係企業資源,建構全省光纖骨幹網路;建置整合電信加值服務平台及24/7中控中心,提供多種系統整合服務,成為企業完整的二類電信解決方案。

神坊2.0:耕耘電商營運服務
結合關係企業之金流、物流與資訊流,發展TreeMall及福利網,並透過廣大的國泰會員基礎,提供點數兌換服務,建置現代化物流中心,提升消費者滿意度;更從原有營運模式,發展出品牌代操,藉由各類行銷活動規劃、執行,提供更貼近大眾的商品與全新的消費習慣。

2020年,我們為求更高的成就,進入到神坊3.0

神坊3.0:由科技驅動的數位服務
●藉由過往網際網路服務經驗,朝向網路光纖5G、雲直聯、雲代理及雲端架構建置等方向發展,成為雲端解決方案、電訊加值服務的提供者。
●提供國泰集團廣大客戶優質的數位服務:打造優選電商購物平台「小樹購」、區塊鏈數位點數「小樹點」以及以健康、高品質生活為主軸的第三方服務,建立完善「小樹生活圈」,提供會員優質流暢的消費體驗。
●藉著研發數據科學與架構資料倉儲,孵化新型數位產品,提供企業員工福利、健康促進以及區塊鏈聯盟等創新服務予各大企業。

過去的經驗累積養分,不斷地以集團綜效為基礎,驗證「科技推動服務」,為會員帶來全新的消費生態系。


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