1. Grow TaxiGo’s brand and usage using various channels
2. Design marketing budget and allocate marketing spending to various advertising channels.
3. Derive and calculate ROI from all online and offline marketing efforts
4. Design product marketing campaign to increase users activation and retention rate
5. Analyze and deliver campaign insights: ability to understand and effectively report marketing and advertising analytics
6. Development of internal marketing structures and SOPs for efficient marketing operations
7. Lead and manage team of marketers