Director of Growth Marketing

TaxiGo

Job Description

1. Grow TaxiGo’s brand and usage using various channels
2. Design marketing budget and allocate marketing spending to various advertising channels.
3. Derive and calculate ROI from all online and offline marketing efforts
4. Design product marketing campaign to increase users activation and retention rate
5. Analyze and deliver campaign insights: ability to understand and effectively report marketing and advertising analytics
6. Development of internal marketing structures and SOPs for efficient marketing operations
7. Lead and manage team of marketers

Requirements

1. 5+ years in marketing, brand planning, or communications strategy. 2. 2+ years of previous management experience. 3. Data-driven and analytical. 4. Experience with generating insights from marketing data and campaign ROI 5. Proficiency in Google’s and Facebook's advertising products 6. Experience with SEO, Social Media Marketing and referrals 7. Proficiency in spoken and written English

Salary

800K ~ 1M TWD/year

Location

台北

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TaxiGo

台北市中正區羅斯福路三段162號2樓

About us

TaxiGo成立於2017年初,是網路原生的計程車叫車平台,在短短半年內已經在大台北地區竄紅,會員已達34萬人,營業至今已經有超過6000個司機加入,並獲得TMS全鋒事業等投資人斥資千萬台幣投資。 我們目前正在積極擴展業務中,歡迎加入我們! TaxiGo是一個全新的網路叫車服務,運用最新的chatbot(聊天機器人)技術,不用下載任何APP,以Facebook和Line提供叫車服務;系統擁有中英日三種語言介面,同時照顧到國內外旅客;整趟行程皆會透過GPS全程記錄,可以將行程資訊即時分享給親友報平安。為了把關服務品質,於結束每趟旅程後,系統會邀請乘客/司機互相評分,以確保最佳的叫車體驗。 TaxiGo車輛遵守法律規定,均以跳錶計費,服務範圍遍及雙北、桃園、台中與高雄市區,目前正積極開拓新竹與台南。

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