Senior Marketing Specialist/ Project Manager


Job Description

Tesla is looking for a Senior Marketing Specialist to support the marketing organization with various responsibilities including content creation, lead generation and retail marketing events in Taiwan. The position is based out of Taipei and reports to the Marketing Manager. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.


  • Work with the Marketing Manager to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve business goals.
  • Assist in the development, management and implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, brand partnership events and external corporate events (e.g. auto shows and product launches).
  • Assist in project management and initial content creative for external newsletters, collateral and customer communication (i.e. emails and letters).
  • Assist in inbound and outbound communications including customer letters and email for relevant marketing inboxes.
  • Assist in the development of in-store programs and campaigns to engage existing leads and create new leads.
  • Assist in the planning of regional activities including store openings, test drives and lead generation events.
  • Work with communications team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)
  • Manage outside agencies and vendors on a needed basis.
  • Evaluate and track the success of programs and campaigns.
  • Effectively deliver results of marketing objectives within the designated and agreed budgets.
  • Ensure compliance with global brand strategy and corporate identity for Tesla Motors.


  • Minimum 5 years+ marketing, communications and PR related experience
  • Native Mandarin skills and fluency in English
  • Excellent copy-writer in both English and Chinese.
  • Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
  • Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
  • Highly organized with the ability to manage multiple projects while meeting deadlines.
  • Result driven, hands-on, positive “can do” attitude, passionate and able to show commitment and to inspire others
  • Proficient in MS Office
  • Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
  • Large company discipline...small company entrepreneurial attitude
  • Strategically planning with strong execution and negotiation skills
  • Team player and builder – leads by example
  • Event / Advertising Agency experience would be plus


40K+ TWD/month

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About us

Tesla’s mission is to accelerate the world’s transition to sustainable energy through increasingly affordable electric vehicles in addition to renewable energy generation and storage. California-based Tesla is committed to having the best-in-class in safety, performance, and reliability in all Tesla cars. There are currently over 275,000 Model S, Model X and Model 3 vehicles on the road worldwide. To achieve a sustainable energy future, Tesla also created infinitely scalable energy products: Powerwall, Powerpack and Solar Roof. As the world’s only vertically integrated energy company, Tesla continues to innovate, scale and reduce the costs of commercial and grid-scale systems, with the goal of ultimately getting us to 100% renewable energy grids.

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Lisa Pi

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