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Brand Manager(Product line manager)

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Job updated over 3 years ago

Job Description

工作內容:

  • 管理產品生命週期 (product life cycle management)

     o 透過市場調查分析,找出產品定位

     o 與研發團隊合作,經過試菜,共同完成產品開發,制定產品USP、Profile、定價與品牌識別(CI)

     o 與行銷團隊合作,共同推出產品行銷策略,合作推廣產品。並定期檢視網路曝光管道成效,不斷提高產品/服務質量。

    o 負責產品損益(P&L),達成內部和外部KPI(銷售、利潤、市場率、顧客滿意度)

    o 針對產品進行數據分析,依此優化產品,如執行產品市場調查、消費者研究、競爭對手調查

    o 為產品找尋新市場、或更加完善產品系列,或以新目標市場生產研發產品

  • 為業務擴展建立營運SOP。


Requirements

條件:

  • 至少5年以上外送平台、電商(FMCG尤佳)或OTA產品經理經驗。
  • 具有從無到有規劃產品的經驗
  • 具有分析能力與解決問題的能力
  • 具備良好的跨部門溝通能力,在快節奏環境中也能有效合作,發揮影響力 。
  • 擅長從數據中提煉洞見幫助決策,熟悉數據分析工具,也擁有快速學習新數據系統的能力。
  • 帶領過團隊或具備PM經驗尤佳
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60,000 ~ 100,000 TWD / month
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About us

瓦城泰統集團至今成立超過30年。成功將東方廚藝與科學精神結合,將傳統複雜的東方餐飲產業打造出全新商業模式,立下讓東方餐飲全球化成為可能的契機。集團現今全球擁有共148家直營店、八大自主研發品牌,以及近4000人的專業團隊。未來集團將以雄厚的研發實力、多元的通路資源與複製連鎖的優勢,持續突破創新,朝往「成為世界第一大東方美食連鎖餐飲集團」的願景和目標邁進!

集團自創立起,即以打造「顧客心中最好餐廳」為核心理念,結合知識管理、科學分析與創新作為,從消費者用餐體驗獨創出四大面向: 美味餐飲(Food)、舒適環境(Environment)、細緻服務(Service)和品牌信賴(Trust),提供「最高FEST值」餐飲體驗,持續貼近顧客的需求與感受,引領餐飲市場趨勢。

疫情期間,集團快速掌握市場動向,通過精準的系統分析和戰略規劃,拓展多元化經營。除了建立台灣最大的雲端廚房外,更自建外送車隊,大幅拓展外賣及外送服務。我們在瓦城線上商城推出了多樣化之瓦城明星菜色料理包,並提供餐盒訂閱制等新服務,成功提高客戶滿意度。

隨著集團近年展店步伐加速,並計畫將更多品牌帶入國際市場,瓦城泰統對於積極培育人才專業、提升服務品質,亦投注更多資源與心力培育最優秀的團隊 ! 我們致力突破、反應快速及持續創新! 我們熱烈地期待與歡迎您的加入!

TTFB Group has been established for more than 30 years. We have successfully combined oriental culinary skills with science, creating a brand-new business model out of the traditionally complex Eastern food and beverage industry, also demonstrating the possibility of globalizing Eastern food and beverage. The Group currently has 137 directly-operated stores, 8 main in-house brands, and almost 4,000 employees. In the future, we will apply our strong R&D capabilities, rich channel resources, and advantages of chain operations to continue to have breakthroughs and innovation, bringing us closer to the vision and goal of "Becoming the largest Asian cuisine restaurant chain in the world".

Since its establishment, the Group has adhered to our core principles of building the "Best restaurants in customers' hearts". It incorporates knowledge management, scientific analysis, and innovation into consumers' dining experience, which leads to four main aspects, food, environment, service, and trust. Providing the "Best FEST value" dining experience attentive to customers' needs and feelings, continuing to lead the food and beverage industry trends.

The pandemic has accelerated changes in consumption patterns and eating habits around the world. The Group has quickly grasped the market trends amid the pandemic whole time and expanded its diverse operations through precise and accurate systematic analysis and strategic plan


Team

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HR
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HR
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技術經理
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產品經理
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