Digital Marketing
a. Develop and overlook the digital marketing strategy for Warner Music to
promote our music and distributed artist content.
b. Overlook the digital ecosystem for Warner Music Taiwan
i) Websites, social media, instant messengers, apps….etc.
ii) Ensure digital platforms are utilized effectively and have clear strategic and
tactical value.
iii) Assist marketing teams in building engaged audiences and fan
communities for different artists and music genres.
c. Overlook digital advertising strategy
i) Ensure best practices / most effective platforms are used.
ii) Overlook media buying and audience retargeting strategies.
iii) Ensure advanced audience targeting is used effectively in all advertising
campaigns.
d. Setup tools to drive efficiency
i) CMS for building mini campaign sites e.g. Mini sites.
ii) Social listeners and analytical tools.
e. Drive innovation and ensure that team members are adhering to best
practices.
f. Develop and execute data capturing strategy / techniques.
g. Provide digital consultancy and training to local marketing teams.

Digital CRM and Audiences
a. Grow and refine CRM and audiences to a size that can affect market share.
b. Build and manage a local database of music fans with advanced segmentation to unlock customer insights and drive the effectively result.
c. Create strategies for CRM and audiences, building engaged audiences and fan
communities for different artists and music genres.
d. Provide analysis base on CRM and audience data, ensure advanced audience
targeting, link and consolidate to market share.