a unique depth of knowledge and expertise.
We utilize various traditional and digital, quantitative and qualitative research methods helping our clients collect information they require for decision.
＊ market strategy and understanding:
usage and attitude, segmentation, brand positioning, consumer journey
＊ new product/ service development:
idea generation, concept test, product test, packaging/ naming test, pricing test, market simulation and forecast
＊ advertising/ communication assessment, brand health tracking:
idea screening, concept test, communication pre/ post test, multi-touchpoint evaluation, brand equity deep dives and...