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Job updated almost 5 years ago

Job Description

Responsibility : 
- Develop product marketing strategy and oversee marketing aspects of the product life cycle, including the market positioning. 
- Draft feasible marketing plan and go-to-market strategies and leading/managing product launch processes within the sales and marketing framework. 
- Perform new markets analysis and determine business cases for new opportunities. 
- Utilize the knowledge of the current market, work closely with sales & product team to analyze results and identify opportunities in supporting areas related to blockchain / cryptocurrency matters including but not limited to ICO platform competitive analysis, customer needs identification and new product planning. 
- Recommend strategic product solutions, create marketing ideas and take new business opportunities from concept stage to revenue generating projects. 
- Build strategic relationships and partnerships with key industry players, agencies and vendors. 
- Collaborate with Channel Marketing team members to deliver successful messaging. 

Requirements

Requirement:
Must
- 5+ years’ experience in product marketing initiatives with a track record of increasing sales or customer growth Solid background of marketing expertise in top tier Software company, consumer electronics or FMCG is strongly preferred.
- Bachelor’s degree or equivalent in marketing.
- Experienced in consumer related market with a mix of marketing tools including but not limited to product marketing, digital marketing, Online-to-offline marketing, Below-the-Line and creative product design.
- Passionate about changing market dynamics and translate them into actionable strategies to achieve company objectives.
- Ability to handle high pressure and fast pace working environment.
- Data driven, excited to drive marketing results via data implementation and analysis, passionate in consumer experiences and improve their experience.
- Native in Mandarin, and proficient in English is a must.

Plus
- With experience in managing a marketing team and with knowledge of product management/business plan development.
- With partnership landscape across US/Asia Market.
- With B2B/ B2C marketing experience.
- Experienced in working overseas.
- Experienced in working in startup company.
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About us

我們是立足台灣、著眼世界的新創公司,以目前全世界最前沿的區塊鏈技術為核心,並建構完整的區塊鏈生態系。
兩位共同創辦人——直播平台 17 直播共同創辦人陳泰元以及前 Google Taiwan 資深工程師黃偉寧於 2017 年 8 月正式啟動 柯賓漢數位金融科技。
區塊鏈的技術可以改變世界,其發展潛力無窮無盡,我們持續開發區塊鏈技術,於 2018 年 5 月正式發表創新開源底層鏈技術 DEXON,以解決目前主流鏈速度慢、擴充性低等問題,並打造擴充性高、效能佳的 Interchain 底層鏈,將吸引全球開源人投入包括底層鏈及相對應的 DApp,例如虛擬貨幣錢包等,建構能夠支持真實生活需求的完整區塊鏈生態系,讓區塊鏈技術帶來的價值能夠儘早落實到每一個人的生活當中。
我們將目光著眼於全世界,面對來自世界各地的挑戰,延攬獵豹移動副總裁施子薇 Jill Shih 加入擔任執行長,目前團隊規模已達100人,團隊陣容堅強,成員來自Google, Microsoft, IBM, Apple, Tesla, Cheetah Mobile, Mozilla, 17 Media, Gogoro, EY, Deloitte, Trend Micro, Synology, Jones Day, Lee & Li, APT等知名企業。接下來,我們將攜手實踐公司創立時的理念,透過區塊鏈技術,打造未來網路生態。