San Jose, CA, USA
Accomplished Marketing Professional
I am a goal and result-oriented team player with over 15+ years experience in e-commerce marketing, advertising, branding,
and strategic partner marketing. I have a proven track record of delivering successful demand generation programs, driving
product exposure, create brand awareness, generate revenue through well thought-out GTM campaigns.
March 2019 - March 2022
Managed E-commerce strategies for the U.S. region. Responsible for overall channel strategy and driving online execution at key channel partners such as Amazon, BestBuy, Walmart, etc. Develop in-depth value propositions for each product/ series and provide digital marketing content to build collateral. Manage the overall lifecycle of the GTM strategy and ensure alignment with stakeholders and partners such as Intel, Microsoft, AMD, Nvidia and Google.
● Defined quarterly channel marketing plans in accordance with business goals and objectives
● Developed channel-wide demand gen campaign, tracked and optimized results
● Manage multi-million dollar MDF activities for on-time execution and maximizing ROI
● Planned channel marketing activities with timely execution, conducted competitive analysis to improve results
● Chaired quarterly reviews with partners to set goals and ensure targets are met
● Managed product content publishing and creation for over 100 SKUs on major e-commerce channels such as Amazon
● Directed a creative team and produced over 100 banner ads and landing pages to drive millions of expressions and dramatically lift online sales by 35% YoY
● Generated over 5M impressions at one single product launch. Products sold out within hours
● Improved online shopper engagement rate by over 40% with rich product content
December 2014 - March 2019
Defined product positioning and messaging, and formulates winning GTM launch strategies by working closely with a cross-functional team and Ad agencies. Strategizes and coordinates the full range of outbound marketing activities to generate awareness and win business.
● Drove product marketing strategy for North America in alignment with product management and sales, vertical markets
● Managed cross-functional teams such as technical marketing, social media, PR. creative teams to ensure successful product launches
● Planned and executed product launch events
● Managed budget according to business objectives and planned ROI
● Developed, communicated and implemented go-to-market plans for product launches
● Directed regional and channel marketing teams on strategic programs to drive traffic, awareness and demand
● Managed co-branding campaigns and funding with key partners such as Intel and Microsoft
June 2003 - June 2018
B2B Ecommerce for Advertising Products, a consulting company with over 13 years of experience in supplying and distributing imprinted corporate gifts and apparel. Notable clients include ConocoPhillips, Brothers, Bosch, L'Oréal, Google.
● Conceptualized, designed, launched and scaled GreenPearle.com into an ongoing, profitable business
● Sourced 3000+ product categories and growing
● Designed initial wireframe and website, and drove integration of backend e-commerce
● Managed and supervised web marketing, including SEO, SEM, social media and affiliates
● Initiated marketplace strategy by launching products onto Amazon, Ebay, and Yahoo Store
● Established domestic and overseas supplier relationships
January 2012 - January 2013
Managed key vendor partners such as Intel, Samsung, Kingston, SanDisk, AMD, Nvidia etc.
● Planned, developed and executed effective B2B merchandising and promotion programs to promote first-tier vendor partners and their products on NeweggBusiness to drive sales.
● Proposed and won MDF contracts with vendors. Brought in $100K+/mon marketing funding
● Developed category traffic strategy (targeted customer segment) through all market vehicles
● Managed content marketing: designed and executed digital banners and landing pages
● Managed category stores, optimized marketing budget to achieve all KPIs.
2001 - 2003
1998 - 2000