Damol Shen
[email protected] • 0912-333-075 • 台北, 台灣
10 years of experience in digital marketing with a strong background in social marketing and content marketing. Skilled at developing new partnerships with external and initiate new projects by working with internal to drive content, social, or business goal.
PROFESSIONAL EXPERIENCE
Condé Nast - CNX
CNX-Assistant Manager, IMC 2020/9 ~ Present
-Develop social marketing strategy and execute content production, marketing campaign for the Top 1 car brands “TOYOTA” and an international beer brand “ASAHI SUPER DRY".
-Drive over 6M income within six months by got 2 retainer clients and gain 4 digital projects. Grow 60% income for our team versus the same period of the time last year.
-Lead 2 brand alliance projects which is with Dcard, and Shopee, win 2,000 followers, 1 influencer project for ASAHI SUPER DRY includes video content, influencers seeding and customer campaign, reach over 1M audiences.
-Achieved annual social marketing goal for ASAHI SUPER DRY by reached 7M audiences, increased over 22K new fans in 6 months for TOYOTA Instagram.
-Conducting Facebook and Instagram advertising workshop regularly for internal team members, ensure they utilize ads backend in best practice, sharing experience to enhance the ads performance and personal skillset.
Warner Music Group (Taiwan)
Digital strategy & Innovation, Manager 2018/8 ~ 2020/8
- Heads digital strategy and lead marketing teams (frontline and catalogue) to reach the goal.
- Develop new marketing partnerships which are the top online media(ELLE, BAZAAR, LineToday, Womany, Dcard, Popdaily) in Taiwan, initiate new ideas to internal teams for content/business cooperation.
- Strategy planning, build-up, and revamp new platforms (WMT official website, Line account, TikTok) that turned to be effective channels on marketing and resources for business cooperation.
- Grow and refine CRM and audiences (20% increased), work with the regional office and global team to build up a CRM system from ground zero.
- Lead content taskforce to develop articles and videos content, partnerships, and launch content projects to win branding exposure also drive business results. Successful drive over 20% traffic of the whole website in two weeks.
Rock Music Label (ROKON)
Digital Marketing Manager 2017/8 ~ 2018/8
- Develop digital marketing strategies to grow label and artists’ social engagements; achieved engagement overall growth by 15%, reach by 35% within four months of onboarding.
- Collaborated closely with artists management team to curate creative campaigns; control digital marketing budget, propose advertising allocation strategy, and monitor campaign performances.
- Control digital marketing spend and monitor performance; conduct report and analyses to optimize the performance of marketing results.
- Integrated online media resources to help to win exposure for artists and songs, increase the chance to get into the chart.
Hearst Magazines (ELLE, COSMOPOLITAN, BAZZAR)
Social Media Manager 2015/2 ~ 2017/5
- Develop digital marketing strategies to grow label and artists’ social engagements; achieved engagement overall growth by 15%, reach by 35% within four months of onboarding.
- Collaborated closely with artists management team to curate creative campaigns; control digital marketing budget, propose advertising allocation strategy, and monitor campaign performances.
- Control digital marketing spend and monitor performance; conduct report and analyses to optimize the performance of marketing results.
- Integrated online media resources to help to win exposure for artists and songs, increase the chance to get into the chart.
- Work closely with editors to drive traffic from social media, raised Alexa Rank in Taiwan from 169 to 40, boost Facebook Fans page followers from 300K to 410K.
- Partner with other websites to get more referral traffic to optimize SEO and SMO for website content.
KKBOX Inc.
Social Media Specialist 2013/4 ~ 2015/2
- Managed KKBOX Taiwan’s official Facebook fan page; collaborated with cross-departmental teams to generate creative social contents and digital campaigns; achieved 63% of increase in followers (from 600K to 980K) and 25% of increase in engagements.
- Partnered closely with the product, marketing, and customer service teams to optimize user experience and resulted in active user growth by 10%.
- Activated digital campaigns by strategically aligning efforts with media agency and record labels to increase the number of paid members by 15%.
- Conducted Listen-With events to guide artists through the interactive sessions with fans.
EDUCATION
B.A. Media Communication Taipei, Taiwan
▪ Editor-in-chief, digital editorial content for school news communication
▪ Administration manager, Ming Chuan Broadcasting Station (structured workflow of station, maintained official website, and led team discussion on radio show quality control)
▪ Interned at 2 of top 5 leading digital media groups, including NOWnews Network, and UDN Digital
SKILLS
Digital Marketing, Content Marketing, Social Media Marketing, Facebook Advertising, Instagram Advertising, Data Analytics, Project Planning & Management.
ADDITIONAL INFORMATION
▪ Social Tool Management Skills:
Google Analytics, Google Ads, Facebook Manager, Chartbeat, Rival IQ, Other social forum expertise such as PTT Content
▪ Editing /Project Management:
Skills Adobe Photoshop, Premiere, Audition, Axure, Cacoo
MY BLOG - MoVie x MuZik = Vie.
Interests Freelance content contributor to digital publications, such as ELLE; Blogger on film, local cafes and music (accumulated 1M site visits to date); Passionate about films and music.
