Dan Moyers

Fractional Functional Area Executive Service for:

  • Customer Success
  • Product Management
  • Operations

I have 25+ years of startup and scale-up experience, am an angel investor, entrepreneur, and advisor who loves working with founders in the early stages as they build their companies and teams, and chase their dreams.

I work with B2B startups and scale-ups in an immersed and embedded way to build or transform functional areas. 

My approach focuses on delivering transformative business impact through first understanding (and if needed shaping) strategy and desired outcomes and then establishing the functional area foundation by ensuring proper resourcing, roles and role definition, people alignment, and scalable processes.

With the right foundation laid, I then lead and manage the team's execution including establishing metrics to measure and monitor performance with the mindset of adapting and refining along the way. I lead and manage through a "macro-management" highly employee-empowering and supportive style with an emphasis on setting clear expectations, defining what success looks like, measuring performance, ensuring accountability, and leading by example with candor and vulnerability to build strong teams.

I work with a maximum of 2 clients at a time through a 10 or 20 hours per week fractional retainer-based model with a preferred minimum 3-month term.

Recent Experience | 120Water

I joined 120Water in February 2018 as VP of Product & Solutions in its startup phase as the company had 5 employees, was early post-revenue, had 10 customers, and had recently strategically pivoted from B2C to B2B. I concluded my successful and impactful 5-year journey in December 2022 with 120Water having grown revenue 15X+, customers 60X+, and employees 13X during my tenure.  

I am a highly cross-functional, highly curious, and empathetic "business athlete" which allowed me to be successful in several functional area leadership roles during my time at 120Water spanning product | operations | strategic projects | customer success. In addition to my functional area responsibilities, I also teamed with the Co-founder & CEO and the CRO in successfully raising $7M in Series A funding from several VC groups. Additionally, I led the company operationally and financially in navigating its critical phase from post-Seed funding to securing Series A funding.

Customer Success Highlights

  • Grew, led, and managed a team of 28 in customer delivery and customer support responsible for platform and program implementation, ongoing program management, and software and kit support spanning 6 distinct program solutions powered by 120Water's digital water platform

  • Created a new suite of value-added paid professional services line of business through a managed services model leading to 30X+ revenue growth of the new line of business in 2 years

  • Established the Customer Success functional area org design, roles, career paths, processes, and tooling required to deliver success at scale and to support regular 80-100% YoY growth 

Product Management Highlights

  • Led product management and teamed closely with Engineering to drive design and development of 120Water's SaaS water quality program management software platfor

  • Crafted in collaboration with 120Water Co-Founder & CEO the company's (software + services + kits) "capital P" platform model and vision as a comprehensive digital water platform

  • Established and managed the Product Roadmap including the definition of the "why and what" for key modules and features, business and customer impact analysis, requirements  and level of engineering effort scoping, customer and market research, and ongoing collaboration with Engineering on new feature development and enhancements

Operations Highlights

  • Transformed and led operations (inclusive of finance) through process definition/redefinition and optimization, restructuring of both the P&L and GL, and a hyper-focus on gross margin and unit economics across the SaaS software, services, and hardware product lines

  • Led the strategic outsourcing of our hardware (water testing and pitcher/filter kits) warehousing, kit assembly, and fulfillment to a large national third-party logistics (3PL) firm

  • Expanded and optimized our multi-million dollar supply chain inclusive of hardware component suppliers, warehousing and fulfillment, shipping carriers, and water testing lab partners

Functional Area Skills / Focuses

  • Customer Success
  • Product Management
  • Operations

Business Models  / Product Types

  • SaaS
  • Tech-enabled Services
  • Hardware