Founder, danicathreesixty 

Jan 2017 - present

• Successfully built & drove a direct to consumer retail business via online & event based pop up shops

• Built strong relationships with social media influencers & created collaborations to increase brand exposure & client reach 

• Creation, execution & distribution of engaging social media content customized for LA based brand accounts

• Partnered with small boutiques to provide trending forecasting, buying recommendations & sales analysis with recommendations to maximize profit, maintain a healthy inventory turn & mitigate any business risks

Freelance Stylist, Tailor App by Google (Area 120) 

Feb 2018 - present

• Consult direct with Tailor clients throughout the world via a remote based portal

• Listen to and learn client preferences to create customized wardrobe carousels and product recommendations

Buyer, Tilly's 

Sept 2016 - Jan 2017

• Build $20M+ of annualized volume across Women’s Knit Tops, Sleepwear & Flannels 

• Daily / weekly business analysis identifying actions to maximize sales and mitigate risk 

• Design & develop 100% of assortment in partnership with outside vendors 

• Weekly internal + competitive store visits engaging with consumers and drawing insight to financial performance

• Grow excellent vendor relationships to maximize business growth & development 

• Lead CMO & senior leadership team through all strategic initiatives regarding my categories 

• Accountable for training, goal setting & developing 1 Assistant Buyer 

Buyer, PACSUN 

June 2014 - Sept 2016

• 2016: Projected $113M of annualized volume across Women’s Knit Tops, Fleece & Intimates, +2% over 2015

• 2015: Drove $73M of annualized volume in Women’s Knit Tops, +18% over 2014

• Re-invented PACSUN Knit Tops & delivered a game-changing impact to the organization [2016 projection +30%, 2015 actualized +19%]

• Team lead of NEW Lounge initiative [35% of total women’s business]

• Incubated a new intimates’ business for PACSUN projected to deliver $4M in 2016 with growth opportunity of $10M in 2017

• Accountable for training, goal setting & developing 1 Buyer, 1 Associate Buyer, & 2 Assistant Buyers into strong leaders within the organization; proudly promoted 3 direct reports in 2016 

• Drove strong growth through an Omni-channel lens; accountable for Core, Outlet & ECOM

• Daily / weekly business analysis identifying actions to maximize sales and mitigate risk

• Lead collaborative execution of all cross functional team members both internal & external

• Weekly internal + competitive store visits engaging with consumers and drawing insight to financial performance along with ideation of new strategies / products

• Lead CEO & senior leadership team through all strategic initiatives regarding my categories

Associate Merchant, Victoria's Secret 

May 2010 - June 2014

• Drove $213M of annualized volume in Playfully Sexy & Darling Bras, +24% over 2012 

• Daily / weekly business analysis identifying actions to maximize sales and mitigate risk

• Weekly store visits to engage with customers and gain insight to financial performance

• Merchant liaison for the following partners: Strategic & Creative Marketing, Visual Merchandising, Store Operations, Public Relations 

• Built strong cross functional relationships with Design, Planning, Production and Demand & Deployment partners to drive growth

• Supported product lifecycle strategy from development to inventory marked out of stock

• Earned 5 promotions while employed with the company

• Drove total merchant team competitive intelligence via Best At / Win At patterning

• Developed and grew a direct report into a strong junior merchant