Skills
Project Management
> Project planning and proposal
> Control Schedule
> Manpower and resource allocation > Goal setting and performance tracking
> Cross-functional cooperation
Digital Marketing
> Website performance tracking and analysis
> Social media operation and management
> Advertising and analysis
Software
> Jira
> Confluence
> Figma
> Whimsical
> ClickUp
> Axure RP
> Photoshop
> Illustrator
> Dreamweaver
> HTML
Languages
> Mandarin Chinese
> English
Education
Tamkang University
Information and Communication dept.
Bachelor's degree, 2004 – 2008
Work Experience
Product Manager
Gamania Group • Jul. 2021 - Present
- Responsible for planning the product development direction, objectives, and measurement methods of the beanfun! app and backstage.
- Plan the minimum viable product based on objectives and define feature priorities.
- Understand the needs and competitive situation of subsidiaries to define product development opportunities.
- Define functional requirements and write product specification documents, and coordinate and communicate with the design and development team.
- Conduct cross-department communication, understand stakeholder needs, and coordinate resource progress.
- Conduct data analysis and feedback collection, and continuously optimize and iterate the product.
Project Management Supervisor
Taikoo Motors Group • Jul. 2018 - Jul. 2021
- Manage product roadmap and features of CARGURU based on business units needs.
- Translate the requirements into user flows & specifications for the website and apps.
- Produce wireframes and prototypes to help communication across all functions.
- Handle project scheduling, manpower allocation, and resource management.
- Identify, analyze, and address project issues and risks.
Senior Marketing Specialist
Taiwan S.F. Express Co. Ltd. • Aug. 2016 - Jul. 2018
- Managed the official website revision project for Taiwan area.
- Collaborated with the official website, member system, and application teams to optimize processes.
- Planned various programs for brand management, brand communication, and image enhancement.
- Executed and monitored product promotions.
- Negotiated cross-industry collaborations for alliances.
- Managed online advertising within budget and maintained social media presence.
Digital Marketing Specialist
Lion travel Co. Ltd. • Jul. 2014 - Jul. 2016
1.Define features and daily maintenance for the B2B travel website.
2.Plan annual marketing programs for the same trade.
Senior Project Manager
Origin integrated marketing Ltd. • Jun. 2013 - Jun. 2014
1.Manage projects of government tender activity, and assign work missions to team members.
2.Communicate requirements with vendors and clients to confirm the feasibility.
Senior Marketing Specialist
TeamGroup Co. Ltd. • Mar. 2010 - May 2013
1.Manage projects of domestic and foreign exhibition, including schedule, manpower and budgeted costs.
2.Plan appropriate market programs for domestic and foreign retailers.
Projects
CARGURU
An O2O e-commerce platform that provides comprehensive car services for car owners, including car wash, maintenance, parking, refueling, trip planning, maintenance and repair, as well as vehicle big data pricing and trading services.
CARGURU online store
Offers the sale of peripheral products and also provides online reservation for maintenance, allowing car owners to visit the designated location for servicing at a specified time.
Platform: WEB
Car Wash Monitoring Platform
The car wash operating unit provides the ability to track daily revenue, customer footfall, peak hours, and analyze vehicle types for each location. It also monitors the operation and maintenance status of the car wash machines, as well as the usage status of cleaning agents.
sf-express(TW) Official website redesign
Responsible for communicating with the headquarters in China to improve the functionality, requirements, development timeline, and testing of the existing official website to enhance user experience in terms of look up information and placing orders for shipment.
Platform: WEB