David Ariagno

David Ariagno is a Senior Sales & Marketing Executive and veteran within the retail trade. David's skills as a self-starting entrepreneur has helped him achieve in business development, sales management and marketing within the consumer goods industry. He is the President of Brilliant Marketing, a leading international marketing and brand building company focusing on developing brands for the supermarket, mass merchandiser and convenience segments. David Ariagno brings a wealth of experience that helps make him a leader in the industry.

Over the course of his career, David Ariagno has cultivated strong relationships with domestic suppliers and international distributors to develop brands in each respective channel. He has also been heavily involved in brand start-ups with a long-term strategy to be a leading marketer of branded and private label consumer goods by providing the best balance of quality and cost to customers.

President
Cape Cod, US
[email protected]

Who Is David Ariagno?

Learn more about what David Ariagno does at Brilliant Marketing and his background in the snack industry.

Education

University of Massachusetts Amherst, 1988-1992
Bachelor Of Arts, International Law & Legal Studies

Experience

President
C.K. Inc., June 2016-Present

David Ariagno provides strategic thought leadership coupled with go-to-market growth consulting services to a variety of consumer product start up clients seeking to launch unique, sophisticated, product innovations and technology services for domestic and international clients.

President
Brilliant Marketing, August 2007-Present

David Ariagno runs Brilliant Marketing, a leading international marketing and brand building company focusing on developing food and beverages for the supermarket, mass merchandiser and convenience segments. At Brilliant, David and his dedicated team handles all sales channel operations including, sales management, brand strategy/planning, advertising/merchandising, logistics, business development and forecasting. Solid relationships with network of domestic suppliers and distributors to develop brands in each respective channel. Very involved in brand start-ups with a long term strategy to be a leading marketer of branded & private label consumer goods by providing the best balance of quality and cost to customers.

Head Of International Business Development
Keebler Foods/Kellogg Company, December 1995-August 2007

David Ariagno was the sole international representative for Keebler/Kellogg Company. While with the company, David founded the snacks international sales channel and created a highly successful global network of DSD distributors and global supply chain. He founded snacks int’l sales channel and created a highly successful global network and global supply chain. Independently built all brands (Keebler, Cheez-It, Famous Amos, Murray, Austin, Carr's) from zero to 120 countries internationally. Penetrated all classes of trade globally driving record sales and profitability each year and consistently held the best P&L in the company.

Skills

Marketing
Business Strategy
Business Planning

Product Development
Consumer Products
Leadership

Accomplishments

Known within trade as the #2 snack exporter in the United States
Pioneered sugar-free snack category globally

Philanthropy

In honor of his father, David Ariagno created the The John Ariagno Memorial Hockey Scholarship, which recognizes an individual who embodies leadership, sportsmanship, spirit and persistent courage.

How Do We Have A Discussion About Entrepreneurship?

Learn about how you can have a discussion with your kids about starting a business and being an advocate.

Davidariagno.com/

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DavidAriagno.net

This is where you can learn more about what David Ariagno is passionate about, from philanthropy to hockey.

DavidAriagno.com

Follow David Ariagno's blog to learn more about snacks and the industry. Here you will find David's thoughts and articles.