Debby Hsu (許逸苓)    [email protected], +886-911-269-326, Taipei, Taiwan 

Account Management / Business Development Professional 

- Client service and relationship management / New business development in tech/tourism/Internet industry

- Comprehensive understanding of multi-channel marketing tools

- Experiences in leading cross-functional projects

KKday | Business Development Manager    Mar 2017 - Now

South-East Asia Travel Products Management  

  • Increase revenue by 224% by sourcing qualified suppliers and constructing product strategy 
  • Increase CVR by 46% and reduce bounce rate by 20% by optimizing customer inquiry and booking process 
  • Manage relationship, inquiries and troubleshooting for 24 supplier partners 

Product Marketing 

  • Cooperate with marketing team across all Asia Pacific countries to generate marketing solutions
  • Allocate suitable resources including SEO, SEM, Facebook, own media content, PR and bloggers to support revenue growth 
  • Optimize Ads in Google Adword for over 300 products and increase ROI by 10%
  • Utilize Google Analysis / SQL / CleverTap to conduct Taiwan sales/marketing analysis  (including seasonality pattern, website traffic, multi-channel performance and market preference) 
  • Conduct market research & data analysis to provide strategic advices for resource allocation and growth opportunities 

ASUS | Myanmar Country Product Manager    Jul 2014 - Feb 2017

Channel and Partnership Management

  • Contribute to Laptop shipment 400% growth, market share grow from 4% to 10% within 1 year
  • Initiate Myanmar mobile device business, increase sales by 500% within 1.5 years
  • Grow device sales by 20% by conducting data package cooperation with Myanmar's 2nd biggest operator Telenor
  • Set up ASUS Loyal Partner network containing 57 key accounts; maintain relationship by routine shop visit, target bonus program and sales incentive program
  • Organize regular training for channel shop-front sales concerning product knowledge and sales skill
  • Establish 6 ASUS authorized after-sales service centers and conduct weekly KPI review, average repair time shortened from 3 weeks to 3 days

Marketing Coordination 

  • Manage product lifecycle including key selling points communication and new product GTM(go-to- market) plan
  • Manage sales forecast, inventory control and >$200K quarterly marketing budget usage
  • Help set up media / KOL map and come out multi-channel PR strategy including 30+ celebrity endorsement / photographer seeding / media exposure / ATL purchase
  • Co-Organize the first ever ASUS Myanmar product launch event “Incredible Comes to Myanmar” with 657 participants, 23 media attended and generated 56 clippings. 

Education   

Bachelor Degree of National Taiwan University, International Business (2008 - 2012)


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