Award-winning brand builder, political and public affairs strategist, and best-selling author, Desiree Peterkin Bell’s work history speaks for itself. With over twenty years of experience serving in a myriad of roles within various local government administrations, she understands what it takes to build a successful brand. Desiree is the Founder of DPBell & Associates, a full-service public relations firm with clients all over the world. She and her team specialize in public relations, brand management, development, and positioning, strategic counseling, crisis communications, media training, digital organizing, event production, political consulting, content development, and strategic partnerships.
Desiree Peterkin Bell has won multiple awards for her work, including PR Week’s “40 under 40″ and a ‘Shorty Award’. She's also been recognized by the Philadelphia Tribune as “One of Philadelphia’s Most Influential African-American Women”; by Black Enterprise as a “triple threat”, and by Philadelphia Business Journal as a “40 under 40” recipient.
President and CEO of DPBell & Associates
New York, NY
Desiree Peterkin Bell is the President and CEO OF DPBell and Associates a boutique Public Affairs Firm. Serving clients nationally and internationally
DPBell and Associates is a full service firm that focuses on brand development; crisis communications; strategic counsel; high-level, high impact events and convenings and strategic partnerships. Desiree Peterkin Bell has been honored as one of industry's best and brightest in the country by PR Week's
40 under 40; a Shorty Award' winner recognized by the Philadelphia Tribune as, One of Philadelphia's Most Influential African-American Women; and recognized by Black Enterprise Magazine as a triple threat.
Greater Philadelphia Area
Developed an Urban Communication program, syllabus and lecture series, a first for the University OF Pennsylvania's Annenberg School of Communication
City of Philadelphia
Led communications, social media, political strategy and big events for the City of Philadelphia
Philadelphia, Pennsylvania, United States
Led successful Communication strategies, tactics and messaging for President
Obama's re-election campaign in Pennsylvania
City of New York, Mayor Michael Bloomberg
Worked closely with Partners in the Antitrust Division on the following cases :
UST; Christies and Sotheby's price fixing case. Managed a small team of legal assistants.
Desiree Peterkin Bell is the Founder of DPBell & Associates, a full service marketing firm. They have team members in Washington, D.C., New York City, Tel Aviv, and Los Angeles, allowing them to serve clients both in the country and across the globe. Their many specialities include public relations, brand management, development, and positioning, strategic counseling, crisis communications, media training, digital organizing, event production, political consulting, content development, and strategic partnerships.
One of their most recent projects includes a partnership with the city of Los Angeles and H Code, a LatinX digital brand, to release culturally appropriate messaging to encourage COVID-19 testing in the city’s Latin community.
The group utilized OTV, digital assets, and influencers, and their efforts paid off: they were able to calm COVID-related anxieties, promote better understanding, and increase the rates of testing.
Desiree Peterkin Bell and her firm are passionate about representing movements, not moments. They love supporting brands that matter and those people who want to make a lasting difference. One of their focuses in particular is addressing issues of racial inequality and equity. As a leading firm, they often advise organizations and executives and CEOs of Fortune 100, 500 and C suite offices.
Black women play an essential role in determining our country’s next leader. This is far from a new concept; their voices have always mattered, not just during the current election. There has not been a Democratic presidential nominee in over 40 years that has won the White House without Black women’s leadership and vote—including President Barack Obama, President Bill Clinton, and President Jimmy Carter. In fact, we can’t even have a conversation about how we can win the White House unless black women are included.
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If we’ve learned anything over the past year, it’s that crises could happen at any time. Whether they be disease, natural disasters, or civic unrest, you never know when the unexpected could occur. Despite this, less than half of businesses have a crisis management plan in place. Do you have a strategy for when the unthinkable happens? If not, here are some of the steps you need to take to create a crisis management plan.
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In this article, Desiree Peterkin Bell discusses an overview of brand activism.