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Devesh Tiwari

w[email protected]  •  990-284-5059  •  Bangalore, India

Over 10 years of experience in managing strategic and tactical aspects of omni-channel marketing (digital & offline)

Specializes in  campaign management, digital strategy, digital analytics, social media marketing, SEO, content marketing & CRM

Global & Cross Functional Experience: Working with sales, design, technology, account management, PR and market research across cultures and geographies to create & deliver targeted marketing campaigns


Skills


Digital Strategy

Using search, social, online & mobile advertising & videos for customer acquisition and retention


Campaign Management

Managing end to end marketing campaigns using latest marketing automation tools - Salesforce, Pardot, Marketo


Digital Analytics

Generating marketing performance insights using Google Analytics, Salesforce, Pardot and variety of other tools


Content Marketing

Working with content and domain experts to create strategic marketing and sales assets - infographics, blogs, sell sheets, videos, presentations


Email Marketing

Working with lead generation and sales teams to run targeted mailer campaigns for customer aquisition and retention


CRM

Using Salesforce & leading marketing automation tools - Pardot, ActOn, Eloqua


Experience

Global Marketing Operations Lead, Mar 2016 - Present

I lead the global marketing operations for Antuit and work with sales, product and operations team across 11 countries. I work on branding, marketing strategy, sales collaterals, digital campaigns & CRM using Salesforce and Pardot. I report to the CMO based out of our headquarters in New York and lead the marketing operations team and agencies out of Bangalore. 

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Senior Marketing Manager, Jan 2012 - 28 Feb 2016

I was responsible for establishing the marketing function, defining the processes, procuring the technologies and building a team of over 10 members and a global network of vendors to manage the marketing promotion for BA. I led the marketing team to over 300% growth in 4 years using an omni-channel digital strategy built on strong content capability. 

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Digital Marketing Manager, Jun 2008 - Nov 2011

I joined APG as a web analyst and over the next 3 years was promoted to lead all their digital marketing Initiatives. These included website design, marketing asset design, SEO, SEM, SMM, content development, email marketing and CRM for all internal business units.

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Electrical Engineer, Jun 2007 - March 2008

Was working as an electrical engineer out of campus for Torrent Power in Ahmedabad, Gujrat

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Acheivements

300% growth in 4 years

Establishing the marketing function, setting up a cross functional team & leading it to 300% growth in 4 years

Over 30,000 views on slideshare

Establishing the content supply chain, developing & promoting content with over 30,000 views on Slideshare

Over 5000 views on YouTube

Product & App Videos created as part of marketing campaigns have over 5000 views on YouTube

Over 20% reduction in outbound marketing spend 

By creating an inbound marketing strategy focusing on content marketing using smart sales assets & targeted campaigns 

Setting up performance tracking throughout the Marketing funnel

Using a combination of tools such as Salesforce, Pardot, Google Analytics, Tag managers to get complete visibility and insights around marketing performance at all stages

Education

IIM Bangalore - EEP (Marketing & Branding) - 2015

The Wharton School of University of Pennsylvania - Branding, customer centricity & Go to market strategies - 2014 

Bachelors of Engineering - University of Pune - 2007

Hobbies

Reading 

Playing Guitar

Writing (www.deveshtiwari.com)


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