Devesh Tiwari
w[email protected] • 990-284-5059 • Bangalore, India
| Over 10 years of experience in managing strategic and tactical aspects of omni-channel marketing (digital & offline) Specializes in campaign management, digital strategy, digital analytics, social media marketing, SEO, content marketing & CRM Global & Cross
Functional Experience: Working with sales, design, technology, account management, PR and
market research across cultures and geographies to create & deliver
targeted marketing campaigns |
Skills
Digital Strategy
Using search, social, online & mobile advertising & videos for customer acquisition and retention
Campaign Management
Managing end to end marketing campaigns using latest marketing automation tools - Salesforce, Pardot, Marketo
Digital Analytics
Generating marketing performance insights using Google Analytics, Salesforce, Pardot and variety of other tools
Content Marketing
Working with content and domain experts to create strategic marketing and sales assets - infographics, blogs, sell sheets, videos, presentations
Email Marketing
Working with lead generation and sales teams to run targeted mailer campaigns for customer aquisition and retention
CRM
Using Salesforce & leading marketing automation tools - Pardot, ActOn, Eloqua
CRM
Using Salesforce & leading marketing automation tools - Pardot, ActOn, Eloqua
Experience
Global Marketing Operations Lead, Mar 2016 - Present
I lead the global marketing operations for Antuit and work with sales, product and operations team across 11 countries. I work on branding, marketing strategy, sales collaterals, digital campaigns & CRM using Salesforce and Pardot. I report to the CMO based out of our headquarters in New York and lead the marketing operations team and agencies out of Bangalore.
Senior Marketing Manager, Jan 2012 - 28 Feb 2016
I was responsible for establishing the marketing function, defining the processes, procuring the technologies and building a team of over 10 members and a global network of vendors to manage the marketing promotion for BA. I led the marketing team to over 300% growth in 4 years using an omni-channel digital strategy built on strong content capability.
Digital Marketing Manager, Jun 2008 - Nov 2011
I joined APG as a web analyst and over the next 3 years was promoted to lead all their digital marketing Initiatives. These included website design, marketing asset design, SEO, SEM, SMM, content development, email marketing and CRM for all internal business units.
Electrical Engineer, Jun 2007 - March 2008
Was working as an electrical engineer out of campus for Torrent Power in Ahmedabad, Gujrat
Acheivements
300% growth in 4 years
| Establishing the marketing function, setting up a cross functional team & leading it to 300% growth in 4 years |
Over 30,000 views on slideshare
| Establishing the content supply chain, developing & promoting content with over 30,000 views on Slideshare |
Over 5000 views on YouTube
Product & App Videos created as part of marketing campaigns have over 5000 views on YouTube
Over 20% reduction in outbound marketing spend
| By creating an inbound marketing strategy focusing on content marketing using smart sales assets & targeted campaigns |
Setting up performance tracking throughout the Marketing funnel
Using a combination of tools such as Salesforce, Pardot, Google Analytics, Tag managers to get complete visibility and insights around marketing performance at all stages |
