Diana Casas

Work Experience

Colors of Connection, Social Media Coordinator, Jan 2021 ~ Present (Non-profit, Seattle)

  • Built user persona profiles and worked on a social media strategy to increased brand awareness,  audience growth and fundraising. 
  • Planned and scheduled a social media calendar by using tools such as Buffer and other social media tools. 
  • Created content with Spark as well as engaging social copies that included the brand's tone of voice as well as effective keywords and CTA´s.

Andiamo a Volare, Business Owner/Social Media Coordinator, Jun 2016 ~ Oct 2020 

  • Built a strong online presence on Instagram and Facebook by creating social media content and an optimized social media calendar.     
  • Monitored and evaluated analytics across social media platforms to track campaign insights and expand reach.

AllTheRooms, Digital Marketing Analyst and UX researcher, Jan 2019 ~ Sep 2019 (NYC based travel startup)

  • Optimized website traffic by 60% through refined keyword research methods, inbound marketing, and appropriate metrics analysis 
  • Designed, planned and conducted user research for our mobile site which included focus groups and card sorting methods, leading to a 35% increase in conversions.  
AllTheRooms, Growth Marketer and Link builder, Jan 2018 ~ Dec 2018 
  • Managed various email campaigns, including template designs, calls-to-action, and content to create traffic towards landing pages and social media. 
  • Positioned 40% of the site's pages on Google´s top ten through link building strategies and the implementation of different tools such as Ahrefs, Moz, SEMRush, SimilarWeb, and others.

Canvas 8, Behavioral Analyst and Writer, Jun 2017 ~ Dec 2017 (United Kingdom)

  • Conducted interviews and wrote compelling content for worldwide companies about consumer behavior trends and insights.

Javeriana University, Consumer Behavior Professor, (English Module) Jan 2017 ~ Jan 2018 (Colombia)

  • Redesigned, taught the Consumer Behavior Module and coordinated students’ marketing projects with stakeholders. 

MAS Education, Marketing Officer, Sep 2015 ~ Aug 2016 (Colombia)

  • Developed marketing strategies with international universities to improve student recruitment by 15%.

In-trends, Qualitative Research Specialist, Sep 2014 ~ Jul 2015 (Colombia)

  • Enhanced product effectiveness for Groupe Renault, CITI through ethnography, eye-tracking and focus groups.
  • Built concrete buyer personas for MINI through survey protocols and in-depth interviews.

Education & Volunteering

Seattle Central College, Global Business Short-term Certificate , Sep 2019 ~ Aug 2020 (United States)

Facebook Certification Digital Marketing, Social Media (Instagram, Facebook, Twitter, Youtube, TikTok), Google Adwords GPA 3.9/4.0 

Bangor University, MSc Consumer Psychology with Business, Sep 2012 ~ Jun 2014 (United Kingdom)

Marketing, Market Research, Consumer Psychology. GPA 3.7/4.0

Javeriana University, BSc Psychology, Jan 2004 ~ Apr 2009 (Colombia)

Clinical Psychology GPA 4.5/5.0

Kiwanis International -  Circle K VP and District Secretary  - Dec 2005 - Dec 2011
- Mentoring young people to raise funds for vulnerable Colombian children and families. As a District Secretary I represented over 10 Circle K Clubs in Panamá, Venezuela and Colombia. With over 100 members in all 3 countries. 

Skills


Marketing tools

Ahrefs, MOZ, SEMRush, BuzzStream, Facebook Ads Manager, Later, Buffer, Canva, Spark, Photoshop, Pitchbox, Hunter,  Slack, Trello, Wordpress, Google Adwords, Google Analytics, 


Language

English (Fluent) Spanish (Native) ASL (Novice)


Technical Proficiency:


Microsoft Word, Excel, Power Point, Google Docs.


Projects

Canvas 8- 2017
Article "SERATTA: DIY FINE DINING FOR COLOMBIANS" (Embedded in )

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