Yu, Ya-Chun

Team Manager

contact : 0981-928-718  | [email protected]

  Taipei City, Taiwan

With more than 20 years management and marketing experience in entertainment industry, incl: product sales, content creating, title launch, brand management, Budget planning and strategy.
Engage partnerships with theme cinema, such as Dolby Cinema,Osim, Sealy, Luxe, MX4D, Shin Kong Mitsukoshi Department Store,Muji, 3C products, cosmetics and bankings...ect.
I enjoy working in a team-oriented and fast-paced environment.

my portfolio

my CV

Letter of recommendation


Main work experience

Mar. 2008 - Aug.2022

Senior Team Manager

Managed cinema relationships with every single film: Theatrical Marketing,Title Promotions, Publicity, Online and integrated campaigns with cross-border Cooperation across 10+ brands/year, incl:

  • New Cinema hall opening:Dolby Cinema,Osim, Sealy, LuxeRealD, MX4D

  • Collaborates with brands to provide unique movie-watching experiences:Osim, Sealy

  • Create or Build Business partnership /Non- operating income development:

    • Banking per year $15,000,000(2015-2022)

    • Advertisement/print ads per year $6,000,000(2015-2022)

    • Facility rental /Filmfestival per year $3,700,000(2008-2022)

  • Title film festival planing & collaborates with many different shopping malls(incl:parent company / Shin Kong Mitsukoshi Department Store), cosmetics and 3C products brands.

    • Each international film festival brings about 90,000 additional visitors.(2015-2020 brings about 1,620,000 additional visitors )

  • Daily analysis with incl: box office , every tickets type performance, and recommended solutions.

  • Researched and pitched to partners, managed development and execution every possibility channel campaign which on-creased box office.

  • Managed content strategy for cinema:

    • Films release planning , terms and conditions negotiations.

    • Title film festival planing

    • Movie licensed merchandise researching and development.

  • Manage budgets, timelines, contract negotiation, and vendor/agency relationships.

  • Defined strategic plan of new branch openings.

    • 2020.07 Taoyuan, Jungli (the 4th site)

    • 2021.11 Taipei, Tianmu (the 5th site)

  • Film Investment and Development analysis.

  • Back to the Good Times / 2018

  • Detention /2019

  • Box office Market survey (research/analysis/forecast)

  • Brand Management:Corporate Identity System(MI / BI / VI  )management

  • Managed the Communications team in the planning, execution, and coordinations of all PR activities.



Other work experience 

Nov.2006 - Dec.2007

Pumpkin Creative Inc.

Project Manager | content marketing

Apr.2006 - Sep.2006

R&W integrated marketing communication

Senior Specialist | Event marketing | PR

Nov. 2003 - Apr.2006


Senior Specialist | 3C products events planning

May 2001 - Jul.2002

New Aspect Cultural and Educational Foundation

Specialist | International arts festival planning

Portfolio | 作品集


1997 - 2000

Hochschule für Künste Bremen

Music Education master’s degree


  • Cross-border Cooperation
  • Project Management
  • Leadership 
  • Social Media Marketing
  • Content strategy
  • Data Analysis & Analytics
  • Terms and conditions negotiations
  • Manage budgets
  • CIS Formulated


  • English — Moderate
  • German — Moderate 
  • Chinese — Fluent
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