Yu, Ya-Chun

Mar. 2008 - Aug.2022

Senior Team Manager

Shin Kong CINEMAS CO., LTD.
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Managed cinema relationships with every single film: Theatrical Marketing,Title Promotions, Publicity, Online and integrated campaigns with cross-border Cooperation across 10+ brands/year, incl:

• New Cinema hall opening:Dolby Cinema,Osim, Sealy, LuxeRealD, MX4D

• Collaborates with brands to provide unique movie-watching experiences:Osim, Sealy

• Create or Build Business partnership /Non- operating income development:

  • Banking per year $15,000,000(2015-2022)

  • Advertisement/print ads per year $6,000,000(2015-2022)

  • Facility rental /Filmfestival per year $3,700,000(2008-2022)

• Title film festival planing & collaborates with many different shopping malls(incl:parent company / Shin Kong Mitsukoshi Department Store), cosmetics and 3C products brands.

  • Each international film festival brings about 90,000 additional visitors.(2015-2020 brings about 1,620,000 additional visitors )

• Daily analysis with incl: box office , every tickets type performance, and recommended solutions.

• Researched and pitched to partners, managed development and execution every possibility channel campaign which on-creased box office.

• Managed content strategy for cinema:

  • Films release planning , terms and conditions negotiations.

  • Title film festival planing

  • Movie licensed merchandise researching and development.

• Manage budgets, timelines, contract negotiation, and vendor/agency relationships.

• Defined strategic plan of new branch openings.

  • 2020.07 Taoyuan, Jungli (the 4th site)

  • 2021.11 Taipei, Tianmu (the 5th site)

• Film Investment and Development analysis.

• Back to the Good Times / 2018

• Detention /2019

• Box office Market survey (research/analysis/forecast)

• Brand Management:Corporate Identity System(MI / BI / VI  )management

• Managed the Communications team in the planning, execution, and coordinations of all PR activities.

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企業目標訂立、市場特性分析與預測、影城營運企劃、年度預算編列與管理、節目策展、排片業務、商品採購、異業合作、行銷企劃與管理、CIS管理、企業形象廣告企劃、電影投資發展與分析