Dan Wade Profile.jpg

Dan Wade

I am an experienced communications and marketing professional with a track record of combining earned and owned media to get the most out of both assets. I have worked with partners across the sports and entertainment industries to drive exposure and coverage by understanding what journalists need for a good story and how best to work collaboratively with them.

[email protected]
(612) 222-0343
Minneapolis, Minnesota, USA


Digital Media Manager, Medical Alley Association, June 2017 - Present

  • Wrote and edited copy for print, digital, social, and public presentations
  • Prepared talking points for both internal use and members' external use
  • Developed a communication and content strategy to highlight member news and industry trends
  • Coordinated the use of owned assets to promote and disseminate earned media coverage
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Director of Communications, Life Floor, Feb 2015 - Feb 2017

  • Solicited and coordinated press coverage of key company events
  • Led production of all paid, earned, and owned digital assets 
  • Wrote and edit all copy for PR, print, social, email, web, and trade show assets
  • Presented product introductions to key clients in the entertainment industry
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Director of Activation, LockerDome, June 2013 -  Feb 2015

  • Coordinated with PR staff to court press coverage and prepare answers to interview questions
  • Pitched, executed, and analyzed social media campaigns for over 300 brand and media partners
  • Presented company vision and strategy at national PR and media conferences
  • Served as company spokesman for issues regarding sports and social media


Researcher For Will Carroll, Sports Illustrated, Feb 2011 - June 2013

  • Researched and wrote column introductions on medical developments in Major League Baseball
  • Built and queried a finely detailed sports injury database for research purposes
  • Consulted with Major League Baseball front offices on medical issues and player acquisition
  • Presented proprietary research at medical conferences


Writer and Editor, Freelance, June 2008 - Present

  • Wrote and edited sports analyses at outlets like Baseball Prospectus, Forbes, and Fangraphs
  • Matched credited author’s voice and style to avoid detection when ghostwriting
  • Fact-checked and copyedited client content to improve readability and accuracy of their material

Education and Skills


University of Chicago, A.B., Political Science, 2009

Northwestern University, M.S.J., Journalism


AP Style, Asana, Chicago Style, Deadline Writing, Editorial Calendars, Facebook Ads, Google Analytics, Google Docs, LinkedIn Ads, Microsoft Office, Multiple CMS, Slack, Trello, Twitter, Wordpress   

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