Dan Wade Profile.jpg

Dan Wade

I am an experienced communications leader with a strong track record of developing content, communications, and marketing strategies that create awareness and drive action in key audiences. I am adept at handling multiple projects simultaneously and balancing priorities from a variety of stakeholders to create strong foundations for growth and increase organizational impact.

[email protected] 

(612) 222-0343


Content Director, Fulcrum, Nov. 2020 - June 2022

  • Led all content and communications strategies for company
  • Collaborated with field teams to determine key messages and action items for marketing team
  • Guided content production across the company to ensure brand and voice alignment
  • Worked cross-functionally to build communication plans for sales and customer success teams
  • Conducted research and prepared briefings, talking points, and presentations for senior leaders
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Digital Media Manager, Medical Alley Association, June 2017 - Nov. 2020

  • Led the creation of all web, digital, and social content as well as press and policy statements
  • Collaborated with senior leaders to determine quarterly communication priorities and strategies
  • Wrote articles on behalf of senior leaders to advance policy goals in politically neutral tone
  • Created a leading quarterly healthcare investment report and led PR around its release
  • Managed the prioritization of organization and member needs in external communications
  • Directed PR for major company events including federal healthcare policy announcements
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Director of Communications, Life Floor, Feb. 2015 - Feb. 2017

  • Led the marketing team in the creation of copy for all print, digital, and social content
  • Created sales support materials and educated sales teams on key product advancements
  • Developed internal communication channels to drive company alignment on key issues
  • Presented company information and vision to key customers and partners
  • Collaborated with fellow senior leaders, investors, and board members on strategic planning 
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Director of Activation, Decide, June 2013 - Feb. 2015

  • Hired, trained, and provided strategic leadership for the activation team
  • Pitched, executed, and analyzed digital media campaigns for over 200 sports and media clients
  • Created customer retention and renewal plan to ensure long-term growth
  • Advised Cultivation Capital portfolio companies on how to break into new markets


Writer and Editor, Freelance, June 2008 - Present

  • Wrote and edited content at outlets like Forbes, Sports Illustrated, and NBC Sports/Rotoworld
  • Advised senior leaders of MLB, NFL, and global soccer teams on injury issues 

Education and Skills


University of Chicago, A.B., Political Science, 2009

Northwestern University, M.S.J., Journalism


AP Style Editing, Canva, Data Journalism, Executive Communications, Goal Setting, Media Relations, Metrics, Social Media, Presentations, Public Speaking, Public Relations, Quantitative Analysis, Research, Strategic Planning 

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