Dan Wade Profile.jpg

Dan Wade

Communications and marketing professional with extensive experience in digital activation, writing and editing, and both qualitative and quantitative analysis. I believe that data-driven decisions are critical to reaching accurate conclusions, but that data without audience empathy is too easy to ignore. I pride myself on not only producing accurate analyses, but presenting them in a way that can be digested and acted upon.

[email protected]
(612) 222-0343
Minneapolis, Minnesota, USA


Digital Media Manager, Medical Alley Association, June 2017 - Present

  • Tripled year-over-year impressions across LinkedIn, Twitter, and Facebook
  • Developed a communications strategy to highlight member news
  • Helped create an analytically focused tracking system to gauge marketing effectiveness
  • Coordinated with member companies to increasing awareness of key achievements
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Director of Communications, Life Floor, Feb 2015 - Feb 2017

  • Wrote copy for company website, emails, printed materials, social posts, and blogs
  • Developed and implemented marketing analytics and ROI tracking
  • Presented product information to architects and designers
  • Coordinated and executed company appearances at trade shows
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Director of Activation, LockerDome, June 2013 -  Feb 2015

  • Pitched, executed, and analyzed social media campaigns for brand and media partners
  • Analyzed short-run results of individual campaign elements for potential mid-course revisions
  • Hired, trained, and managed activation team through several company pivots
  • Coordinated with sales and product teams to effectively communicate developments to customers


Research Assistant to Will Carroll, Sports Illustrated, Feb 2011 - June 2013

  • Researched and wrote column introductions on medical developments in professional sports
  • Built and queried a finely detailed sports injury database for research purposes
  • Translated large-scale research projects into actionable proposals for MLB front office staff
  • Presented proprietary research at medical conferences


Writer and Editor, Freelance, June 2008 - Present

  • Wrote business, tech, and sports analyses for national audiences at a variety of outlets
  • Matched credited author’s voice and style to avoid detection when ghostwriting
  • Fact-checked and copyedited client content to improve readability and accuracy of their material

Education and Skills


University of Chicago, A.B., Political Science, 2009

Medill School of Journalism, M.S.J., Journalism


Adobe Marketing Cloud, AP Style, Asana, Chicago Style, Conceptual Analysis, Deadline writing, Facebook ads, Google Adwords, Google Analytics, Microsoft Office, Product Roadmapping, Salesforce, Slack, Trello, Wordpress   

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