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Dan Wade

Communications and marketing professional with extensive experience in social media, digital activation, writing, and copyediting. I help complex ideas reach their intended audience by selecting the right media for the message, understanding who needs to be persuaded or informed, and using a language set that they can easily understand without compromising the necessary information.

[email protected]
(612) 222-0343
St. Paul, Minnesota, USA

Experience

Director of Communications, Life Floor, Feb 2015 - Feb 2017

  • Wrote copy for company website, emails, printed materials, social posts, and blogs
  • Lead PR initiatives and coordinated company media appearances
  • Presented product information to architects and designers 
  • Developed and implemented marketing analytics and ROI tracking
  • Tracked industry trends and adapted company language to match
  • Doubled year-over-year lead generation
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Director of Activation, LockerDome, June 2013 -  Feb 2015

  • Pitched, executed, and analyzed social media campaigns for brand and media partners
  • Pitched local and national media outlets on notable campaigns and company developments
  • Wrote articles and presented at conferences about the future of social media
  • Analyzed the results of individual campaign elements for potential mid-course revisions
  • Developed an editorial calendar for activation and PR staff 
  • Hired, trained, and managed activation team
  • Grew monthly unique visitors from 17 million to 115 million

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Research Assistant to Will Carroll, Sports Illustrated, Feb 2011 - June 2013

  • Answered medical research questions for Major League Baseball teams 
  • Researched and wrote column introductions on medical developments in professional sports
  • Built and queried a finely detailed sports injury database for research purposes
  • Translated large-scale research projects into actionable proposals for MLB front office staff
  • Presented proprietary research at medical conferences

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Writer and Editor, Freelance, June 2008 - Present

  • Wrote business and tech analyses for national audiences at outlets like Forbes and Cynopsis Media
  • Matched credited author’s voice and style to avoid detection when ghostwriting
  • Fact-checked and copyedited client content to improve readability and accuracy of their material
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Education and Skills


Education

University of Chicago, A.B., Political Science, 2009

Medill School of Journalism, M.S.J., Journalism


Skills

AP Style, Asana, Basecamp, Chicago Style, Deadline writing, Facebook ads, Google Adwords, Google Analytics, Microsoft Office, Multiple CMS, Multiple house editing styles, Salesforce, Slack, Trello, Wordpress   

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