I am Min Hua, an energetic optimistic problem-solver, with around seven years marketing plus business development experiences in mobile software relative fields, mostly start-ups. From initial phase to public company, local team to cross-culture cooperation, art to entertainment then towards gaming, I’d been in various industries and environments, the commonality is I’d always been in unsteady and fast-paced trends.
Full time parent for my boy's grow-up care, difficult but joyful job ever.
BD manager at Iridescent Digital, focus on stream business. Lead small team from scratch to assist CEO bringing in new joint funds within 4 months. Modified business model into stream & KOL agent business, also be responsible for biz partners cooperation, business plan at early stage, investor relationship etc. Meanwhile, in charge of project with Kugou Music(China) and proposal to China local government(Shantung) about startup acceleration park plan.
Directly reported to the board.
Iridescent Digital was invested by the Wu family and other angels.
Vivid Media. Hong Kong (Japan based)
Vivid Media was HK subsidiaries under Mind Palette JP, focus on stream-video curation platform and KOL agency business. I was as support role to assist HK team to manage ongoing projects, also coordinated with potential clients planned to expand business to Hong Kong. Reported to the overseas director.
Mind Palette Co.. Taipei (Japan based)
First oversea office and potential target market to Mind Palette JP which invested by Dentsu group and KODANSHA for its core product- SNAPEEE, a photo-social app that had been the top-download-app in Taiwan and popular by young females for its functions: cute stickers and fashion KOLs accounts.
For the goal to increase profit to achieve break-even, our small team slightly modified business model and launched successful marketing projects with limited budget, partnered with local designers and Kols. In the meanwhile, combined the inbound plan from Japan government with Taiwan market. As BD in this 2-person-Taiwan-team, I was mostly responsible for the marketing part, from scratch to final execution and cooperated with colleagues in JP or HK.
Leap Leaf Interactive. Taipei
Marketing manager at Leap Leaf Interactive. Developed in-game plan and initial go-to-market plan for one Christian mobile game.
Master’s degree (incomplete), Institute of Social Research and Cultural Studies, National Chiao Tung University
Bachelor’s degree, Dept. of Journalism, Shih Hsin University