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林渙恩 Alvin

 [email protected]

【5年廣告代理商經驗】 【4年帶領團隊經驗】【1年銷售B2B外銷平台經驗】  

BD / 團隊領導 / 公開演講

職涯技能

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演講次數

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其中以招商說明會為主, 

善用群眾影響力, 

讓來參與的廠商願意當下做出合作決定

         合作過的LA客戶      --------------------------------

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經歷

2019/1 - 至今 任職 艾施卓科技有限公司 - 商業拓展副總監

。一般業務開發接洽 
。BD開發接洽 
。台灣市場商業策略規劃
。台灣業務團隊建立

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2017/10 - 2018/11 職 香港商阿里巴巴台灣分公司 - 資深客戶經理

任職時間: 1年1個月

【工作內容】 

【招商】新客戶加入阿里巴巴國際站 

【服務】合作客戶使他們在平台上取得好的效果並完成續約

【搭建場景】 Ex: 客戶商圈運營、橙功營、橙效營、百團PK

【公開演講】  擔任新客說明會講師

2017 - 達成入職44天簽約4張新客戶的成績 

2018 - 負責阿里巴巴新客說明會講師 

2018 - 被推薦參加M0管理職培訓

2018 - 橙功營最佳團隊獎

2018 - 9月中南區廣告銷售優勝團隊

【養成能力】 
。運營客戶能力 。平台銷售能力
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2012/4 - 2017/9  任職 知識科技股份有限公司 - 業務經理

任職時間:5年6個月

 【工作內容】

【招商】新客戶簽約Yahoo! & Google & FB 網路廣告  

【領導團隊】完成公司交辦的單月目標、季度目標、年度目標  

【公開演講】擔任新客說明會講師

【數據分析】協同AM服務KA客戶, 利用數據找出客戶痛點與突破口, 並完成續約

2013 - 帶領無經驗的工讀生,暑假兩個月就賣出40個RWD網站 

2014 - 完成個人年度450萬新單廣告費收款金額 。客戶月預算平均2萬,並晉升主任一職 

2015 - 每月主辦四場說明會。帶領5人團隊完成年度1200萬新單廣告收款金額 。晉升經理一職 

2016 - 第六屆Yahoo!認證講師 。征服單場300人以上說明會 。單場說明會簽約廣告金額400萬  

2017 - 說明會足跡遍佈台灣北中南 。帶領團隊幫公司創造250萬實質利潤

【養成能力】
。媒體銷售能力   。領導團隊能力
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2019/1 in Easychat - Associate Director, Business Development

。Business development . 
。BD development . 
。Taiwan market business strategy planning . 
。Taiwan business team build


2017/10 - 2018/11 in Alibaba B2B Business Group - Senior Account Manager

【work content】

. Responsible for developing new customers to join Alibaba International Station

. Responsible for service cooperation customers to make them effective on the platform and renew our contract

. Setting up the scene 

EX: New guest briefing, business district operation, Orange Gong Orange Camp, Baituan PK 

. Reaching the three dimensions of revenue growth & customer value & staff growth


2017-Achieved 44 days to sign up for 4 new customers

2017-Winner of the Best Teacher's Award in Hong Kong and Taiwan - Second place

2018-Responsible for the lecturer of Alibaba New Guest Briefing

2018-Orange Camp Best Team Award

2018-Advertising sales winning team in september


2012/4 - 2017/7 - work in Flashaim - Sales Manager

【work content】

. Lead the team to sell Yahoo! and Google ads, achieving a year of performance 

. Be a Yahoo! Certified Instructor! I have talked about nearly 30 online marketing briefings, up to 500 people. 

. And set a record for 5 million advertising signings.


2013- Leading students, selling 40 RWD websites in the summer of two months

2014-Complete the annual amount of the annual payment of 4.5 million advertising fees, and promoted to the position of director

2015-Month I will be responsible for four briefing sessions and lead a team of five to complete the annual 12 million advertising amount. Promotion manager

2016-Selected the sixth Yahoo Certified Instructor. Complete a briefing session for more than 300 people. Completion of the briefing will sign 4 million advertising The

2017-Notes will be spread across Taiwan. Lead the team to help the company create 2.5 million real profits

廣告投放案例 - 保養品

投放方式:FB影音廣告 

成效:CTR 1.63% & 觸及千人成本為1,522元 

廣告投放案例 - 保養品

投放方式: YAHOO!關鍵字
成效: CPA 138元 同時 客單價 2,166元 

廣告投放案例 - 保健食品

投放方式: Google AD 

成效: 廣告花費同比下降42.6% & 成交數量提升 20.8% 

廣告投放案例 - 服飾

投放方式: Yahoo!+Google 

成效: CPA 367元 同時 客單價2,039元 

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Result

喜來登飯店 - 招商說明會

Yahoo台灣分公司 - 招商說明會

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Result 

。Google - 招商說明會
。Yahoo! - 領獎與致詞
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Result

阿里巴巴 - 客戶教育訓練

阿里巴巴 - 新客戶說明會

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特殊分享經驗

阿里巴巴 - B2B分享會


行政院新創協會 - 跨境電商分享

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媒體報導

。經理人數位行銷學院

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文中我分享了數位媒體的投放應該從

消費者的【目前需求】做出發,  

將客戶分級並給到客製化的溝通內容,

才是廣告投放最重要的核心。

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 Target

無可救藥的樂觀主義 & 害怕成長停滯的神經質】

我一直在尋找一個能發揮自身影響力的舞台,我不怕辛苦,也無懼困難,

發揮影響力的同時也希望幫助到更多的企業得到成長,這是我的願景。

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I'm always looking for a stage where I can exert my influence. 

I'm not afraid of hard work and not afraid of difficulties. 

While exerting influence, i also hope to help more companies grow.

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