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Jeff Moeller

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[email protected]                                        • (248) 303-0593                                                  • Chicago, IL

Experience

Search Marketing Strategist – POSSIBLE                                                                                    Feb 2012 - Present

  • Develop SEO strategies for clients and implement them using the latest SEO tactics and best practices. 
  • Make specific SEO recommendations for client websites, including strategic page improvements and content creation that has led to over 15% increase in conversion rate, 40% increase in total conversions and 20% increase in organic visits. 
  • Track marketing campaign performance and key metrics. Analyze complex data sets to identify insights and conclusions, and present findings to clients. 
  • Collaborate across teams to create SEO performance audits, competitive analyses and ongoing reporting.
  • Write targeted on-page and advertising copy for a variety of clients, including technology companies. 
  • Manage, maintain and optimize over a dozen SEM accounts in Adwords and Bing Ads, as well as third party tools such as Kenshoo.

Online Marketing Consultant – Self Employed                                                                        Oct 2009 – Dec 2011

  • Manage, maintain and optimize client SEM campaigns. 
  • Install web software, implement designs and update websites. 
  • Code emails and send tests using Campaign Monitor. 
  • Interface with clients and track projects using Basecamp. u Build websites using Drupal from the ground up.

Editor-in-Chief – LFNetwork LLC                                                                                              Nov 2005 – Dec 2012 

  • Performed SEO and social media for the largest fan-based Star Wars gaming network. 
  • Managed and administrated the LucasForums.com community. 
  • Wrote and edited for several gaming news websites and blogs. 
  • Designed and coded websites using Wordpress.

Online Marketing Assistant – Chempetitive Group                                                             May 2009 – Aug 2010 

  • Managed and optimized global SEM campaigns for clients from startups to Fortune 500 companies. 
  • Developed ad copy, keyword lists and ad group formation. 
  • Evaluated campaigns regularly and determined areas for improvement. 
  • Developed and managed planning and execution of SEO campaigns. 

Education

Bachelor of Science in Information Systems, minor in Business                                                                  2007 – 2011

Grand Valley State University