Eliav Benjamin Cohen

Vice President of Sales

Peregrine Precision Systems Inc

January 2021 - Present
Portland, Oregon

• Investor relations.
• Responsible for all business entities' revenues.
• Developed PPS sales and marketing team's 5-year scale-up plan P&L.
• Successfully completed first business development M&A acquisition.
• Refinery: Progressed cannabinoid offerings, pricing tiers and sales materials.
• Refinery: Created comprehensive client on-boarding experience.
• CDMO: Installed best sales practices, SOPs, and resource center for highest business success.
• CDMO: Created a highly skilled, diverse, professional team and culture.
• Provide monthly sales updates to PPS Board.

Owner

Cohen Connection

November 2014 - Present
Portland, Oregon

Building Cannabis 2.0

Eliav Cohen has six years of cannabis sales and business development experience gained through his executive role at Select, the leading cannabis oil brand, acquired by Curaleaf. During his time at Select, Eliav expanded the brand into 12 states and three countries, spearheading national and international partnership efforts. As Select’s top revenue producer with over 100 million in regulated sales, Eliav developed and leveraged key client relationships to grow marketshare. Eliav managed and mentored state sales directors to help them achieve revenue goals and developed onboarding training for incoming executives and clients. During the last year at Curaleaf, Eliav led supply and demand forecasting in key expansion states and installed national partnership programming systems.

Vice President of Sales

MRX TECHNOLOGIES

January 2021 - October 2021
Portland, Oregon

• Investor relations.
• Refined sales process and client on-boarding experience.
• Held key role in MRX Technologies rebranding.
• Updated sales training and installed sales resource center for better team performance.
• Improved sales and marketing collateral.
• Built and manage sales forecast, pipeline and monthly / quarterly reporting.
• Created a collaborative, open-minded, energetic, hungry sales team.
• Mentoring team members on operational best practices, company ethos, and business politics to be their best professional selves.

Senior Director

Curaleaf

March 2020 - November 2020
Los Angeles, California

• Expanding the Select brand nationwide.
• Leading national MSO partnerships.
• Top revenue producer (100+ million).

Eliav Cohen has six years of cannabis sales and business development experience gained through his executive role at Select, the leading cannabis oil brand, acquired by Curaleaf. During his time at Select, Eliav expanded the brand into 12 states and three countries, spearheading national and international partnership efforts. As Select’s top revenue producer with over 100 million in regulated sales, Eliav developed and leveraged key client relationships to grow marketshare. Eliav managed and mentored state sales directors to help them achieve revenue goals and developed onboarding training for incoming executives and clients. During the last year at Curaleaf, Eliav led supply and demand forecasting in key expansion states and installed national partnership programming systems.

Senior Director, Business Development

Cura Cannabis Solutions

June 2019 - March 2020
Los Angeles, California

• Leading national sales team.
• $100mm+ in regulated market sales.

Director of Business Development

Cura Cannabis Solutions

October 2017 - June 2019
Los Angeles, California

• Top revenue producer at Cura Cannabis Solutions.
• Responsible for $30mm+, 11%+ of annual sales revenue.
• Business Development Expansion team lead.
• Help oversee top international CBD partnerships.
• Guide key White Label partners on sales trends, product SKUs, sell-through initiatives and education.
• Train and mentor key sales personnel.
• Manage all major platinum accounts and sales partnerships.
• Work with the CEO, President and SVP to meet company sales goals.
• Established Eaze partnership: first B2B partnership and biggest sale in company history.

Business Development Manager

Cura Cannabis Solutions

November 2016 - October 2017
Portland, Oregon

• Responsible for all wholesale partnerships and sales.
• Doubled wholesale clients from 11 to 22 in one month.
• One of four employees out of 130 selected for the California launch.
• Created new Cura Cannabis Solutions website.

Wholesale partnerships include Chalice Farm, Grön Chocolate, Wyld Edibles, She Don't Know, Smokiez, Wana, Laurie & MaryJane, Botanica PDX, Gaia Bounty, Medicine Farm Botanicals, Jolly Greens, Sconed, That Taffy & Reefer Rolls, and more.

Director of Brand Relations

The Daily Leaf

April 2016 - December 2016
Portland, Oregon

• Responsible for acquiring all brands to be promoted and marketed on The Daily Leaf's website.
• Executed and facilitated all media creation and edits for brands under The Daily Leaf.

Sales and Marketing Manager

GreenSea Distribution

April 2016 - November 2016
Portland, Oregon

• Top sales person; $840K in 7 months.
• Designed and detailed all B2B marketing assets in digital and print.
• Created marketing proposals and pitch decks to acquire new brands and products for distribution.
• Obtained White Label Extracts, Clear Path and Hive Honey for distribution in Oregon.
• Facilitated, capture, and edit all photography and film for brand, product and promotional media.

Director of Sales and Marketing

The Human Collective (THC) Dispensary

January 2016 - December 2016
Portland, Oregon

• Oversaw all digital and physical marketing materials and campaigns.
• Oversaw all digital and print advertisement materials and campaigns.
• Managed all email communications.
• Responsible for the $25K quarterly marketing /advertisement budget.
• Developed and maintain all social media channels (Twitter grew from 380 to 1150+ followers, IG from 289 to
4450+ followers).
• Advised on all product buying and inventory control.
• Established strategic B2B partnerships to create better brand value, profit sharing and company exposure.
• Initiated cross promotions, product deals, and daily and weekly sales with top selling and established brands in Oregon.
• Sought out new upcoming high-end concentrate and edible brands to exclusively sell these products at Human Collective.
• Managed all in and out of store events hosted or sponsored by Human Collective.
• Managed all in-store promotions, drawings, and giveaways.
• Developed new customer referral and customer loyalty point programs.
• Built strong relationships with highlighted vendors that allowed greater exposure and sales of specific products.

Director of Sales and Marketing

Oregon Cannabis Business Council (OCBC)

November 2015 - June 2016
Portland, Oregon

• Oversaw all digital and physical marketing materials and campaigns.
• Managed all industry networking events OCBC hosted or sponsored in the state of Oregon.
• Facilitated all new members onboard logistics and support.
• Built strong relationships with statesmen and governmental parties to benefit the organization.
• Responsible for all communications with OCBC members, external parties and government officials.
• Secured ten new members in two weeks, including TaylorMade Golf.
• Responsible for all email communications regarding legislative updates, regulatory updates, industry news and internal OCBC updates.
• Helped strategize and execute the first Cannabis agriculture competition and winner’s displays at the 2016 Oregon State Fair.

Assistant to CEO/Business Development Associate

Palo Alto Software

January 2014 - July 2014
Eugene, Oregon

• Placed Palo Alto's CEO as a mentor and featured panelist at this year's SXSW's Accelerator Pitch Competition.
• Built relationships with SXSW where LivePlan is used during their annual Accelerator Pitch Competitions as both a scoring and pitch presenting guide.
• Maintain strong relationships with high-profile organizations and companies, ensuring smooth B2B transactions.
• Designed the Princeton Entrepreneurs' Network website featuring past and upcoming Annual Conferences and Business Plan Competitions.
• Created and strengthened relationships with various industry leaders and tastemakers for content creation for Palo Alto's Bplan's blog.

Artist Manager

BrooksRobertson.com

September 2012 - December 2013
Eugene, Oregon

• Planned and implemented events and concerts; built relationships with venue executives; and ensured smooth operations.
• Promoted Brooks Robertson through various social media communication outlets, increasing concert attendance and online following.

Product Specialist

Nike

March 2013 - July 2013
Chicago, Illinois

• Utilized exceptional customer service skills, sales techniques, and product knowledge to connect customers with the right product and drive sales.
• Maintained knowledge of all store departments and be able to perform all cash register transactions and shipping and receiving duties, stock the floor, perform cleaning duties, and build visual displays.
• Provided product knowledge expertise for consumers and other associates.
• Sought ongoing training and education to further develop advanced-level product and retail knowledge.
• Assisted Leads and Managers in training associates.
• Assisted with loss prevention efforts by providing proactive customer service.
• Possessed special expertise or advanced knowledge about a specific category or type of product.

Executive Assistant

Fox & The Mule LLC

September 2011 - May 2013
Chicago, Illinois

• Assisted in studio production, equipment and sound maintenance, and music and beat development.
• Managed all online activities including, but not limited to, email, social media, website enhancement, brand, image, and market expansion.

Executive Office

Bad Boy Entertainment

May 2012 - September 2012
New York, New York

• Devised marketing strategies with executives and interns through the innovative and imaginative exchange of ideas.
• Wrote reports describing and analyzing financial and marketing industry trends for MGK and French Montana.
• Processed detailed paperwork, coordinating and collaborating on event logistics, and managing team duties.

Assistant to Manager

Red Car Records

August 2008 - September 2008
Boston, Massachusetts

• Developed methods for online marketing and sales for the brands associated with Red Car Records.
• Created strategies for the music industry to thrive during the digitalization of the industry.

Track and Field Trainee

Nike

June 2008 - July 2008
Eugene, Oregon

• Assisted in guerrilla marketing campaigns and online sales of Nike products.
• Developed 12 community-based marketing proposals for Nike products and athletes.
• Established relationships with local nonprofit organizations for track and field fundraisers.
• Handled athletes logistics in registration and orientation at the University of Oregon.