Elijah-Blue Vieau

Over the last 12 years I've worked as a digital marketer and consultant in an agency setting, at home, and abroad. My experience is diverse ranging from search engine optimization ( SEO ) and creative strategy, to business development and product marketing. I've managed teams both large and small, in-house and internationally. My specialties include SEO, copywriting, content marketing, and creative strategy.

Digital Marketing Manager (SEO, Content, Social)
Toronto, Ontario
[email protected]

Skills

SEO

Search engine optimization, technical SEO audits, internal linking, meta tags, backlink analysis, image optimization, PageSpeed, mobile first indexing, 301 redirects

Content

Blog writing, short and long form copywriting, freelancer management, content calendars, social media management, guest blogging, public relations, editing

Growth

Conversion rate optimization, A/B testing, split testing, user testing, heat maps, click maps, funnel set up and optimization, re-targeting, paid media, affiliate marketing

Work Experience

Camp Tech Inc, Instructor, Sep 2017 ~ Present

I am the creator and instructor for the Search Engine Optimization Basics and Intermediate workshops at Camp Tech's Toronto campus. Currently covering the basics of keyword research, on-page and off-page strategy, the role of content in SEO, website architecture, local search, and social.

I've also lead corporate workshops, as well as workshops for the Digital Main Street initiative, in partnership with the Toronto Association of Business Improvement Areas (TABIA) and the City of Toronto.

Looka, SEO Manager, Sep 2018 ~ Oct 2019

As the SEO Manager at Looka, I oversaw the company's global organic search strategy and execution. I managed and grew a robust off-page SEO program, managing content production, and securing publications and backlinks from tier 1 websites, increasing rank and traffic across core keywords.

I lead initiatives with the content, product, and data teams to conduct market research, producing original data to inform content-driven thought leadership for distribution. A/B and split tested landing pages to increase user sign ups and conversion rate. Also managed and grew the affiliate marketing channel.

TechWyse Internet Marketing, Director of SEO, Oct 2017 ~ Sep 2018

Responsible for the overall strategy and execution for 200+ clients in a wide variety of industries from healthcare and legal to travel and entertainment. I managed a team of SEO specialists in house as well as a team of 150+ strategists, analysts, and developers at our international office.

TechWyse Internet Marketing, SEO Manager, Feb 2016 ~ Oct 2017

Managing the local and national SEO strategy and execution for 200+ clients. Co-launched and managed the updated local SEO offering, trained the sales team, and scaled it into a measurable stream of recurring revenue. Also launched an add-on reputation management service targeting franchises.

InView Marketing, Digital Marketing Consultant, Aug 2008 ~ Feb 2016

Lead generation focused digital marketing and social media strategy for several top ranking local businesses in the home entertainment, roofing, athletic training, fitness, media, and printing industries.

Advanced WordPress website development including theme customization, funnel set up, and eCommerce implementation.

Climax Media Inc, Digital Marketing Manager, May 2011 ~ May 2013

Managed all digital marketing channels (SEO, PPC, social, email) for the Climax Media brand. I developed and pitched complex content-driven SEO strategies for fortune 500 companies in automotive, engineering, asset management, food services, pharmacutical, commercial real estate, technology, advertising and entertainment.

Telus Mobility, Client Business Analyst, Sep 2003 ~ May 2007

Residential and business client management within a fast-paced call centre. Responsibilities included rate plan optimization, mobile fleet activation and network troubleshooting, loyalty, and retention.

Education

TREBAS Institute, Non-Degree Program (e.g. Coursera certificate), Recorded Music Production & Audio Engineering, 2003 ~ 2005

I studied a wide variety of recording techniques, audio equipment and music theory in the studio and classroom, including acoustic principles, songwriting, audio in film and television, digital and multi-track recording, and studio applications and technologies.

Hands-on recording sessions, critical listening exercises, MIDI applications, studio maintenance, and sound editing for film and television.

Explored live sound, orchestration, film and television soundtracks, the music industry, modern production mixing and mastering, and a major project applying acoustic principles to studio design.

Publications

Writing and thought leadership are two passions of mine. Click the button below to read some of my recent contributions on leading industry publications like Webflow, LeadPages, and Branding Magazine.