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Elsie Alkurabi    

Marketer  |  Video Editor  |  Content Creator  |  Youtuber

Self-taught video editor, content creator, and result-driven strategic marketer with over 10 years of experience in the industry.

[email protected]  |  (518) 429-4986  

Skills


Video Editing: Final Cut Pro X

Graphic Design and Web Development: Photoshop, Illustrator, InDesign, HTML, CSS, WordPress

Search Engine Optimization: Google Analytics, Google Adwords, Keyword Research

Marketing Software: ActiveCampaign, MailChimp, Pardot, Salesforce

Experience

Prospect Genius  |  February 2016 - Present
Inbound Marketing Manager 

  • Create and implement the Prospect Genius re-brand across web, email, search, and social media through innovative marketing strategies including: the introduction of automated email systems, logo redesign, and website redesign.
  • Analyze and report campaign performances using Google Analytics, landing pages, A/B tests, and other insights in order to achieve maximum ROI on all marketing initiatives. 
  • Create lead nurturing tactics for segmented data lists through email, web, and social channels using tools.
  • Design a marketing campaign that resulted in 8k qualified leads and increased social media presence by 300% within 30 days.

ChannelEyes  |  April 2014 - February 2016
Inbound Marketing Manager

  • Initiated and managed inbound marketing campaigns that increased the monthly total of qualified leads by 224% in less than 5 months. 
  • Designed and implemented over 25 social media campaigns specialized for hi-tech B2B markets. 
  • Increased social media following by 74% and engagement by 122%.
  • Created and ran 4 vertical-based Google Adwords campaigns. Achieved an average of 17% lead generation.

PocketDerm  |  December 2014 - July 2015
Brand Ambassador & Affiliate Partner 

  • Increased blog traffic by 140% and garnered $460 in revenue referrals, which developed an affiliate relationship with PocketDerm by utilizing growth hacking, SEO, and content creation best practices.
  • Partnered with PocketDerm Marketing team to cross-promote, through blogging platforms, social media, and other venues, creating an on-going affiliate relationship.

HostRocket  |  June 2013 - November 2013
Digital Marketing Specialist

  • Managed and executed SEO optimized content strategies that generated a high rate of leads and increased brand awareness through social media reach.  
  • Collaborated with sales reps to optimize inbound marketing activity.

Projects

Paragon Fitwear Athlete |  September 2017 - Present

Sponsored Athlete

YouTube.com/elsiealkurabi |  June 2016 - Present

Evidence-based Research Video Essays 
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