Elsie Alkurabi
Marketer | Video Editor | Content Creator | Youtuber
Self-taught video editor, content creator, and result-driven strategic marketer with over 10 years of experience in the industry.
[email protected] | (518) 429-4986
Skills
Video Editing: Final Cut Pro X
Graphic Design and Web Development: Photoshop, Illustrator, InDesign, HTML, CSS, WordPress
Search Engine Optimization: Google Analytics, Google Adwords, Keyword Research
Marketing Software: ActiveCampaign, MailChimp, Pardot, Salesforce
Experience
Prospect Genius | February 2016 - Present
Inbound Marketing Manager
- Create and implement the Prospect Genius re-brand across web, email, search, and social media through innovative marketing strategies including: the introduction of automated email systems, logo redesign, and website redesign.
- Analyze and report campaign performances using Google Analytics, landing pages, A/B tests, and other insights in order to achieve maximum ROI on all marketing initiatives.
- Create lead nurturing tactics for segmented data lists through email, web, and social channels using tools.
- Design a marketing campaign that resulted in 8k qualified leads and increased social media presence by 300% within 30 days.
ChannelEyes | April 2014 - February 2016
Inbound Marketing Manager
- Initiated and managed inbound marketing campaigns that increased the monthly total of qualified leads by 224% in less than 5 months.
- Designed and implemented over 25 social media campaigns specialized for hi-tech B2B markets.
- Increased social media following by 74% and engagement by 122%.
- Created and ran 4 vertical-based Google Adwords campaigns. Achieved an average of 17% lead generation.
PocketDerm | December 2014 - July 2015
Brand Ambassador & Affiliate Partner
- Increased blog traffic by 140% and garnered $460 in revenue referrals, which developed an affiliate relationship with PocketDerm by utilizing growth hacking, SEO, and content creation best practices.
- Partnered with PocketDerm Marketing team to cross-promote, through blogging platforms, social media, and other venues, creating an on-going affiliate relationship.
HostRocket | June 2013 - November 2013
Digital Marketing Specialist
- Managed and executed SEO optimized content strategies that generated a high rate of leads and increased brand awareness through social media reach.
- Collaborated with sales reps to optimize inbound marketing activity.
Projects
Paragon Fitwear Athlete | September 2017 - Present
Sponsored Athlete
YouTube.com/elsiealkurabi | June 2016 - Present
Evidence-based Research Video Essays
