Bo-Wei, Lai

Digital Marketing Manager  •  SHI-BO Digital Technology Co., LTD.

Feb. 2022 - Dec. 2022

Search Engine Optimize · Data Analysis · Build a website with Wordpress ·  Target Audience Research

Digital Marketing Specialist  •  Freelancer

Jul. 2020 - Present

1. Digital Advertising: Assist customers in operating Google Ads, Facebook Ads and related platform advertisements. (B2B and B2C, etc.)

2. Website Design: Use HTML, CSS, JavaScript and PHP to build websites for customers.

3. Search Engine Optimize: Make customer's website SEO friendly and boosting ranking for specific keywords. 

Growth Hacker  •  DUN-QIAN Intelligent Technology CO., LTD.

Jun. 2021 - Feb. 2022

1. Digital Advertising: Manage Google Ads account, do the target audiences and keywords research, and optimize advertising performance. (NT$3,000,000+ / month)

2. User Experience & Interface Design: Design the user journey, improve the interface of the website, build up the LINE official account, and do user experience research to improve user's time on site and conversion rate with data analysis.

3. Marketing proposal & negotiation: Negotiate cross-industry cooperation, plan marketing schedules and event content, and coordinate cross-departmental communication and cooperation.