Profile 03 00@2x

鄭惟心 Yusha Cheng

Student of National Taiwan University, major in Political Science.  

I love to learn new things. I am now taking courses of MKT big data and python. 

I can adapt well to the environment of multiple projects, but still emphasize responsibility, quality and efficiency.


[email protected] ×   Taipei,  Taiwan


Presentation

  • 1st of NTU Presentation Contest
  • Recommended Speaker of Youth Development Administration, MOE


Languages

  • Chinese, Minnam (Native) 
  • English (Fluent, TOEIC 955) 
  • Spanish (Conversant)


Skills

  • MS office 
  • Python
  • Marketing, Branding


               Marketing / Branding

Familiar with the relevant fields of marketing 4.0, branding, e-commerce, GoogleAds and big data marketing (basket analysis, customer value, etc).  With experience of content marketing and operating Facebook fan page. 


                 Project Management

Familiar with project management, I have organized a wide range of events. From 70 delegates campus sessions, to 200 delegates national conference, 1,000 participants PR event and 50,000 visitors international exhibition.


Work Experience

Protocol dept., Ministry of Foreign Affairs | PT | Jun 2019 - Present

  • Executed, and supported a wide range of ceremonial and official functions hosted by the President, Vice President, Minister of Foreign Affairs, and other high-ranking Government officials
  • Organized the participation of the Diplomatic Corps in special events and official public events 

Apply Consultancy | Consultant | Oct 2019 - Present

  • Consultant of EMBA application, assisting in polishing autobiography and professional experience
  • Exposure to diverse industries, covering department stores, preschool education, finance, food, etc.

SEMICON  Taiwan | PA | 2018 , 2019 

  • Responsible for the overall preparation of several forums 
  • Contacted speakers, communicated between SEMI and speakers
  • Management and coordination of on-site personnel

Dept of Biomedical Engineering, NCKU | RA |  Jul - Sept 2016

  • Two research topics: (1) Market development dilemma of medical equipment manufacturers in STSP (2) Medical big data
  • Researched and Analysed business model of medical equipment manufacturers
  • Design interview program and participate in interviews medical equipment manufacturers and users
  • Assist in research papers collection and translation

Homecare | PT | Mar 2016 - Feb 2018

  • Taiwanese medical equipment company
  • Customer service, medical equipment introduction
Paragraph image 01 00@2x

Protocol dept., MOFA

The highest protocol unit in Taiwan. Our work represents the country, one mistake could affect our national friendship, thus I was trained to pay attention to etiquette, detail and precise working attitude.  In the 21-gun salute for Nauru president, I was standing after our president Tasi.

Paragraph image 01 00@2x

SEMICON Taiwan

The second largest semiconductor exhibition in the world, including 21 international forums, 700+ exhibitors and 2,000+ booths participated, attracting 50,000+ visitors on average. 

Participants included Executive dean William Lai, TSMC founder Morris Chang and Chairman Mark Liu, ASE President & CEO Tien Wu and other opinion leaders. Also experts from world-class R&D institutions.

Paragraph image 01 00@2x

Dept of Biomedical Engineering, NCKU

At that time, the national policy focus on the development of the biomedical industry. Thus we carry out the research case of the Ministry of Science and Technology, tried to figure out the dilemma and solution to its development. 


Education

National Taiwan University (NTU) | Political Science | Bachelor | 2018 - 2021

Top-rank university in Taiwan, enrolled as Top 3 in the entrance exam

Educations 00 00@2x

Wenzao Ursuline University of Languages (WZU) | Spanish | Associate bachelor | 2013 - 2018

Only one language university in Taiwan, graduated with GPA 4.0 and times of scholarship of outstanding extracurricular performance

Educations 00 01@2x

Extracurricular Experience

NTU | Student Representative | May 2019 - Present

  • Focus on academic affairs: elected as the chairwoman of the Academic Affairs Committee and Student Representative of the school-level curriculum committee
  • Participated in the project of Youbike 2.0, and initiated the project of improving the anti-skid measures of parking lots

Global International Symposium 2019 | Organizer|  Oct 2018 - Jul 2019

  • Instructed by NTU, the largest domestic academic student forum, and top-rank in Asia
  • Responsible for international partnership, organizing overseas sessions, English hosting during the symposium
  • Speakers of GIS: General Manager of Mercedes-Benz, Director of Technical Cooperation of Google Asia Pacific, Nobel Prize winner Mr. Yuanzhe Li, Taipei Mayor Wenzhe Ke

WZU | Club-Evaluating Committee, Student Judicial Chairwoman | Aug 2017 - Jul 2018

  • Elected as one of the member of student judicial unit, and then elected as the chairwoman
  • Statutory job duties: interpretation of regulations, arbitration disputes, acceptance of appeals, etc. 

WZU | Student Speaker | Sept 2016 - Aug 2017

  • Also student representatives at school-level meeting, such as meeting of school affairs, student affairs, academic affairs 
  • Won: Legislative Distinguished Award of National College Students' Achievement Contest 
  • Actively participated in the National Association Parliamentarians as the WZU Speaker, organized conference and lecturing rules of procedure

Universitas Indonesia | Volunteer | Jul - Sept 2015

  • At the age of 17, as the only Taiwanese, work with 16 foreigners from 13 other countries 
  • Taught English to underprivileged students, affecting 100+ Indonesian students

AIESEC | Branding Manager | Mar 2014 - Feb 2016

  • Lectured marketing and branding knowledge to project teams, an average of 2.5 sessions per month
  • Organized 25 briefing sessions with an average of 70 participants, and 2 PR events with approximately 1,000 participants 
  • Organized two one-week English camps in junior high schools, with 60+  delegates
  • As vice-chairman, organized two two-day national conferences, with 200 delegates from university
  • Member of the national marketing team, responsible for the recruitment marketing strategy of all branches in Taiwan (18 branches penetrate 120+ schools)

Presentation

Projects 01 00@2x

7th NTU presentation Contest | Champion

from 100+ participants

Projects 01 01@2x

Recommended Speaker of Youth Development Administration, Ministry of Education

Event planning and management

Projects 01 00@2x

Organized PR event as AIESEC MarCom Branding Mgr., whole campaign engage with 1000+ TA

Projects 01 01@2x

Organized diverse events as Student Speaker, 

with 90%+ satisfied feedback on average

International Volunteering

Projects 01 00@2x

My children when volunteering in Indonesia

Projects 01 01@2x

With them I learnt global perspectives