Erika黃憶楓
I have 15 years e-Commerce experience (Yahoo Shopping Center, www.books.com.tw, Eastern Home Shopping…) always at the intersection between Product, Marketing, and Sales. I am a skilled communicator with strong ability in translating business requirements into technical terms among stakeholders.
In my current job I am responsible for organizing marketing campaigns and engaging customers via various digital channels. I have to conduct the marketing research and find the opportunities to increase sales and improve conversion rates. I implement e-commerce methodologies and work in partnership with suppliers to develop and introduce new products to the market.
My strengths are cooperating across departments and parties, planning and marketing new services, improving product quality, analyzing operating data, modeling business strategy and managing a variety of partners. Also, I have been successful in recruiting, retaining, motivating and mentoring support staff to improve team effectiveness and expand sales to domestic and foreign markets.
I keep in start-up attitude and enjoy driving digital tools to complete task, and I am passionate about participating in creative projects that are good for the world.
工作經歷
Growth Hacker/Marketer/Sales • Pubu.com.tw Apr.2015-Oct.2021
Leading a marketing and sales team of 16 people to reach revenue goals. Developed the company’s marketing and product strategy. Analyzed, identified, and prioritized customer needs at each contact point of the customer journey and organized marketing events.
- Increased on-line sales by 381% in 29 months
- Successfully developed new markets in the APAC region now generating 65% of revenue
- One of the referral programs I lead generated 13K+ new registers with very low marketing cost.
Digital Planner • Far Eastone Telecom. Co., Ltd. Nov. 2013 –Apr.2015
In charge of mobile friendly and digital marketing projects. Cooperated with outsourcing party to classify delivering members’ data.
- Increased click-through rate by 157% from previous year’s average.
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Area Manager Taiwan, 2style4You – Fashion Analyst, Dutch startup, Sep. 2011 – Oct.2013
Led the Taiwan team, localized the products by multivariate marketing, designing and testing new products for our clients to raise conversation rates and improve online shopping experience.
- In projects’ personalized users’ conversion rate was 138% higher than a hidden control group in 7 months.
- Amount that could be tagged increased 159% monthly, tag cost decreased 75% in 14 months.
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Content Manager, T STAR (VIBO) Telecom Inc., May 2007 – Aug. 2011
Responsible for video and game product lines on Vibo’s Portal. Cooperated with over 40 game and video companies.
- Increased video content's revenue by 150%.
- Increased monthly content fee by 49% in 12 months through 2 promotion mechanisms
Product Manager, Yahoo Shopping Center, Feb. 2006 – May 2007
Responsible for new category's mechanisms
-Established a totally new product line, creating 80 million NT$ in monthly revenue.
Merchandise Developer, Eastern Home Shopping & Leisure CO. Ltd., Feb. 2005 – Aug. 2005
Found and selected different products for different shopping channels and researched the sales figures in order to market it more effectively.
Product Manager, Books.com Co. Ltd , Dec. 1999 – Feb. 2005
Responsible for content providers’ management, and website flow improvement.
- Used Data-driven and content marketing to support an increase of business volume by 250%.
Merchandiser, HESS Bookstore, Jun. 1998 –Dec. 1999
Hosted a campaign and training for professional children’s zone in 13 stores.
學歷
1994 - 1998
National Chung Hsing University, Taipei
Sociology, Minor: Business Administration, Specialization: Social Psychology
技能
- Cooperated
- Motivating
- Organized
- Planning
- Business Requirements
- Marketing Campaigns
語言
- English — 進階
