HP Inc. Jul 2017 - Present

Product Marketing Manager, Commercial Desktops, 

 Manage hardware commodities complexity

 Identify leverage opportunities across series and product line

 Define road-map for key modules to guide global PM and regional team 

 Engage with third parties for new technology or modules introduction

 Sustaining/NPI activities for all Desktop Form Factors (MT, SFF, AiO, Mini)

 Manage overall After Market Opportunity from planning to sustaining 

 Key Marketing Deliverable including datasheet/tech spec/KSP 

 Provide post-analysis and improvement plan for platforms and modules

MSI - Micro-star International CO., Ltd., Nov 2014 - Jun 2017

Senior Product Marketing Specialist, Gaming Graphics Card

 PR Management 

     Engage with online hardware review editors to ensure positive review,

      400+awards since the launch of GeForce GTX 10 series, top in the industry! 

     Press release, public statement, product page text, blogs, AD insertion  

 Partnership/Sponsorship and E-sport team Management 

     Work with partners for co-exposure program and co-marketing materials

 Social Media Management and Content Creation

     Manage MSI official Facebook, IG, Twitter channels  

 Live Event/Exhibition 

     In charge of Y15/16 Computex, including pre-show works and booth tour 

 New Product Development 

     Provide feedback based on comment from media/end users 

     Select final design and features, then create compelling marketing name

     Define selling point, new slogan for new product and draft global sales kit 

 Quarterly Product Marketing Strategy and Promotion Plan 

     Get required budget and support regions with guidelines and materials

NYPCB, Dec 2009 - Jun 2014

Oversea Sales Representative, IC Substrate

 (Rotated to production planning team to support capacity planning on Y12)

 Key account management 

     Negotiate with buyer about price and agreement and regular fulfillment

     Forecast reply/materials planning/cost improvement/new system integration

     CSR projects, EICC RA1~3 certification, BCP, Conflict free minerals...etc 

 CPU business engagement activities 

     Ramped up from 2H’10 as schedule and become a NT$1B/yr account

Fu Jen Catholic University, Sep 2006 - Jul 2008

Master of Business Administration (MBA)

National Chung Hsing University, Sep 2002 - Jun 2006

Foreign Language and Literature Department

Tsz Shiou Senior High School, Sep 1999 - Jun 2002

Social Science Group Major, 

Member of the Baseball / Basketball / Football Varsity