Ernesto Hane

Strategist in Marketing (Brand, Advertising and Digital)

Dakar, Senegal

Work Experience

Chief Marketing Officer

• Jumia Sénégal

September 2021 - Present

Leading Marketing activities and developing Jumia Brand in Senegal. My main mission at Jumia is to help the leading e-commerce business in Africa to thrive in the Senegalese market by driving quality traffic, developing the GMV and developing the Brand. I manage a diverse team of Performance (Paid, CRM), Brand (Offline media and PR, Design) and technical marketers (Traffic Ops, Devs).

Director of Strategy and Innovation • Caractère

décembre 2019 - septembre 2021

Leading strategic planning and strategic initiatives to advance innovation within the organization. My mission was to help the agency clients overcome big strategic challenges using innovation and planning. During that time, I thought of, planned and executed very innovative projects like the production and distribution of an urban musical album for the launch of Pepsi in Senegal, the first use of Digital/TV synchronization Ad and the first use of interactive video in Senegal for Orange.

Projects

Pepsi Launch Senegal

Strategy for Pepsi launch in Senegal

Pepsi album: https://bit.ly/3FXFRTw

Pepsi music video: https://bit.ly/3I5mQAr

Orange: digitalization of customer service

Orange case study: https://bit.ly/3FTGbTg

Head of Digital Strategist • Caractère

décembre 2014 - novembre 2019

In charge of digital strategies of the agency's clients. From 2014 to 2019, I helped develop the digital transformation plan of Orange Senegal, the biggest digital client of Caractère. With my team, we helped develop the digitalisation of the customer service, put in place the digital media buying infrastructure and Kpis and the overall social media strategy. Our strategy for the digitalization of Orange customer service won a gold during the African Cristal festival in Marrakech.

Projects

Orange: digitalization of customer service

Orange case study: https://bit.ly/3FTGbTg

Cristal PR: https://bit.ly/3lhfvUM

Orange: World cup 2018 campaign

Case study World Cup campaign: https://bit.ly/3laAkkQ

International Digital manager • Havas Media

janvier 2011 - décembre 2014

In charge of digital strategies of Havas Media clients in Africa. I managed and deployed Pan African campaigns for brands like Accor, Canal+ and Emirates. I worked with more than 50 digital properties, developed media strategies, handled big budget media buying and followed revenue tracking.