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EVA XU

[email protected]  •  (519) 670-2406  •  Toronto, ON

I’m a strategic risk-taker with roots in product development, marketing, and financial services. I have global experience working with larger corporates and ambitious startups, and am consistently drawn to creative ideas and innovative projects.


Education

Ivey Business School, Western University, London, ON 

Bachelor of Arts, Honors Business Administration (HBA) Candidate 2018

  • Completed first two years in Honors Specialization Psychology (88% average) 
  • Dean’s Honor List (2014–2016) | Western Continuing Education Scholarship (95%+)

Experience

PricewaterhouseCoopers (PwC), Toronto, ON                                                               May - Aug 2016

Assurance Associate

  • Audited five private and public companies in the entertainment and financial service sectors, and used Aura audit software to substantively test cash, payroll, and PP&E file areas to address material misstatements
  • Interacted with client executives daily to obtain support for financial reporting and address outstanding risks on the audit file; successfully ensured compliance for two year-end audits and an ASPE to IFRS conversion engagement  

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Big Viking Games, Toronto, ON                                                                                       May 2015 - 2016

Product & Corporate Marketing Intern


  • Consulted senior product managers in feature and monetization recommendations for leading game YoWorld with 260,000 monthly active users; strategies were subsequently made into future UI and UX implementation plans
  • Developed a YW mobile strategy proposal with the finance team; successfully funded for $215,000
  • Established new talent pipeline for outsourced artists to create art deliverables (e.g. trailers, splash advertising) for user acquisition, with project budgets totalling over $15,000 at 50% of in-house cost
  • Created a comprehensive onboarding strategy for new hires to build company culture; pitched rationale to the CEO and head of HR and subsequently piloted the process on six new employees 


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Leadership Experience

Global Career Connections, London, ON                                                                                                                      2015 - 2016 

Managing Director

  • Managed 40 executives over eight portfolios, while increasing annual club membership by 10% to over 110 members
  • Organized and MCed the inaugural GCC networking dinner with 80+ delegates, personally securing a funded Dragon Den’s winner, senior consultants, investment bankers, and various serial entrepreneurs as speakers
  • Spearheaded the Ivey Professor Round Table event, facilitating discussions between 30 students and four senior HBA professors on global business topics 

Qing Zhen Hope School Project, Guiyang, China                                                                                                       Jun - Jul 2014 

Project Lead

  • Presented Canadian high school life and education to over 100 students and faculty in Guiyang, China on behalf of Orchard International’s student sponsorship program to encourage global youth empowerment
  • Created a 30-minute documentary and live blog series detailing the lives of Qing Zhen students, which was presented to Orchard executives and featured on their monthly newsletter 

Achievements 


 Ivey Extracurricular Activities   

  • Ivey Business Review: authored a strategy article on Costco’s millennial challenge for IBR’s 2016 fall issue
  • Ivey LEADER Project (marketing executive): developing a brand refresh to engage LEADER members and alumni; will be teaching a “case-based” entrepreneurship curriculum with MBA/HBA students in Bosnia
  • Ivey Research: authored a research paper on the “Effect of Documentation on Experience” under the mentorship of an Ivey professor; submitted to Western’s Scholar’s Electives for a 90% grade


Accomplishments

  • 1st place in CPPIB Ivey Business Review strategy competition
  • Best Project utilizing Amazon Web Services – Sonder, Hack Western
  • 1st place in Ivey 1220 General Management Strategy Case Competition
  • Spoke to audiences of 2,000+ on human rights alongside Bill Clinton, George Bush, and global genocide survivors

Publications

I authored a strategy article Costco: Breaking Down the Bulk for the Ivey Business Review. 

Read it here