Evelyn C. Creekmore
An independent content strategist and copywriter in Atlanta, Georgia, Evelyn Creekmore has spent her career leading content marketing teams, writing health-focused educational and promotional content, and building social media campaigns. She has worked with several major brands and organizations as a content marketing and health communications consultant. Currently, she engages with clients through her company, Creekmore Bespoke, where she draws on more than 15 years of experience creating educational health content for online platforms.
Ms. Creekmore’s previous clients include Fern Health, Phillips Healthcare, and Bayer US. Earlier in her career, she served as FootSmart’s first copy director and was responsible for both editorial and promotional content strategy. Before FootSmart, she spent 10 years as WebMD’s brand content director. Originally the sole contributor for the company’s sponsored content department, she expanded it into a 15-person team of designers and writers executing hundreds of campaigns each year.
Ms. Creekmore has a master of public health in applied public health informatics from Emory University Rollins School of Public Health. She also has a master's degree in English with an emphasis in writing and rhetoric from the University of North Carolina at Charlotte. Outside her professional pursuits, she belongs to the Atlanta Humane Society’s Guardian Circle and enjoys reading and playing board games.
Content Strategist and Copywriter
City, US
[email protected]
Work Experience
Independent, Content Strategist and Copywriter, Aug 2016 ~ Present
N3 complex B2B technology sales and marketing Microsoft, Cisco, Lenovo, Qlik, Automation Anywhere, HealthGrades, Bayer Pet Health, Bee Health, and Crop Sciences, Centers for Disease Control and Prevention (Agency for Toxic Substances and Disease Registry)
The Coca-Cola Company (Embedded Consultant through Narwhal Digital), Content Strategy Lead, Global Finance, Aug 2016 ~ Feb 2018
Provided end-to-end digital content expertise in working with nearly 100 corporate and field finance subject matter experts around the globe to develop thought-leadership content for a virtual internal hub based on the mobile-enabled Adobe Experience Manager (AEM) platform, with integrated Chatter-based communities.
Provided end-to-end digital content expertise in working with nearly 100 corporate and field finance subject matter experts around the globe to develop thought-leadership content for a virtual internal hub based on the mobile-enabled Adobe Experience Manager (AEM) platform, with integrated Chatter-based communities.
Benchmark Brands, Creative, Copy Director, Mar 2014 ~ Aug 2016
Vendor brands : Birkenstock, Dansko, Easy Spirit, Clarks, Hush Puppies, New Balance
Proprietary brands : Stretchies, Podiatrist's Secret
Responsible for developing the brand story, positioning and voice and tone of FootSmart as the expert provider of foot and lower body health solutions.
WebMD, Director, Brand Content & Design, Jun 2004 ~ Mar 2014
Client sponsor brands : Target, Walmart, Rite Aid, P and G Hispanic, Colgate US
and UK, Vicks US and UK, Clearblue UK, Kellogg's, extensive Pharma Cialis,
Crestor, Cymbalta, Enbrel, Herceptin, Humira, Namenda, Nuvigil, Orencia,
Premarin, Protonix, Rebif, Seroquel, Vyvanse, Xolair
Collaborated closely with executive, marketing, sales team and sponsor client partners to develop the core WebMD brand story based on our health-engaged, purposeful mom audience. Leveraged the story across all internal communications and external pre-sales pitches.
Built WebMD's first sponsored content department and first combined
content and design department. Grew the function from myself as a sole
contributor to a team of 15 full-time writers and designers responsible for 100s of health-related awareness and engagement campaigns a year in support of up to 200 million in revenue annually.
Managed the development of sponsor products to monetize WebMD's first international destination, BootsWebMD UK.
Created a method to break apart more than 20 copy and design variables across promotional drivers in order to identify patterns that enhanced performance and informed Creative best practices.
HSN, Executive Content Producer, Aug 2002 ~ May 2004
Created Home Shopping Network brand stories for “human brands,” concepting with Richard Simmons, Raquel Welch, Stephanie Seymour and Lauren Hutton.
Responsible for the high quality of all online promotional and editorial content, managing a team of nine full-time producers and writers at two levels across 10+ verticals that contributed to 60% sales growth during my tenure.
Served as business owner on custom content management system development and as content lead on executing a site-wide re-design that led to the most profitable quarter in HSN.com history, with a 28% sales increase.
OppenheimerFunds, Senior Content Specialist, Sep 2001 ~ Jul 2002
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Digitas North America, Senior Copywriter, Aug 1999 ~ Jun 2001
Client brands : American Express, Delta SkyMiles, Allstate, Seagram's
Margaritaville Tequila
Education
Emory University, Master of Public Health M.P.H Applied Informatics
University of North Carolina at Charlotte, Master of Fine Arts (MFA), Master of Arts M.A. English-Writing and Rhetoric
Received a grant to study with the Royal Shakespeare Company at Stratford-Upon-Avon.
Queens University of Charlotte, Bachelor of Arts (B.A.), English, Communications - minors in Marketing and History
Received a four-year, full-tuition merit scholarship to this private liberal arts college. Junior and senior class president. Studied abroad in Italy and received a grant to study at Centro Bilingue in Cuernavaca, Mexico.
