FAN YU TING
范毓婷
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about me
Education
National ChiaoTung University
MA of Communication
National ChengChi University
BA of Journalism
Experience
PM | Researcher | PR | Marketing
arplanet・06/2020 - now
UXI Design・12/2019 - 04/2020
ANOWHEREMAN・09/2018 - 06/2019
ELLE Magazine ・2015/3 - 2015/1
User Experience Research
Bikonnect App
App Development Analysis
Dec, 2019
Method
- KANO Model Analysis
- Questionnaire
- Competitor analysis
Pharmaceutical History Searching System
Website Optimization
March, 2020
Method
- Usability Test
- Heuristic Evaluation
- Card Sorting
Thesis of Master Degree
Exploring How Sense of Belonging Moderates the Effect of Conformity on Purchase Intention
#Conformity #Instagram #TRA #Socialmedia #Brandattitude
Dec, 2019
Method
- KANO Model Analysis
- Questionnaire
- Competitor analysis
On Wednesdays, We Wear Pink:
Exploring How Sense of Belonging Moderates the Effect of Conformity on Purchase Intention
Conformity, Instagram, TRA, Sense of belonging, Social media, Brand attitude
- Humans are social animals, and therefore are susceptible to opinions and action of other people, resulting in conformity. In the digital age, conformity manifests itself from the physical communities to the virtual communities.The present work was designed to investigate how conformity predicts purchase decision for a brand, on the platform of Instagram.
- Conformity could be dissociated into the “normative influence” and “informative influence”; the former indicates conforming to fulfill others’ expectations, and the latter indicates conforming to make accurate decisions. For informative influence, it had been demonstrated to predict purchase intention, via changing subject norms and attitudes; for normative influence, the effect was ambiguous, and we suspected that it could be due to insufficient social cues in previous studies. In the present work, we manipulated the participants’ sense of belonging to see whether a stronger sense of belonging could elicit the effect of normative influence.
- The data suggested that sense of belonging could moderate the effect of normative influence on subjective norms, but the effect direction was opposite to my expectation. The normative influence of conformity could predict the subject norms, but only for people whose sense of belonging decreased the most after our manipulation.
- Possibly, people with lower sense of belonging felt insecure, and their susceptibility to normative influence could predict how much they thought they must comply with other people; as the sense of belong increased, they did not think that they must do something to fulfill other people’s expectations.
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2018A/W (A)NOWEHEMAN 媒體餐敘
時裝與街頭的結合！
陳柏霖主理品牌 (A)NOWHRERMAN 2018 A/W 正式發布
媒體：JUKSY
主筆：NANCY CHEN
- 新銳服飾品牌 (A)NOWHRERMAN ，由來⾃⾹港的設計師九叔操⼑設計，而來⾃台灣的王維、以及藝⼈陳柏霖則擔任藝術總監，三⼈共同打造的全新品牌，志在融合街頭⽂化與⾼端時尚，創造出中華⽂化氣息的街頭時尚。
- 從 2018 年開始，將由曾經的時尚衝擊，轉換成現在的 (A)NOWHRERMAN：「這次，我們記錄下屬於我們世代的時尚。」
「不去定義一切，享受過程才是重點。」HYPEBEAST 專訪新銳設計品牌 (A)NOWHEREMAN
媒體 HYPEBEAST
主筆：NOEL LEE
媒體媒合與品牌專訪企劃
- Nowhere Man 能代表一個居無定所的人，或稱之為「流浪者」。
- 是新銳設計品牌 (A)NOWHEREMAN 的命名來由。
- 「我很喜歡〈Nowhere Man〉這首歌，小時候聽不懂，但這幾年的我聽懂了，而這首歌也就像我的人生。」藝術總監陳柏霖說道。
MIXTAPE
MIXTAPE
雜誌編輯作品
企劃發想、總編，採訪編輯，排版。
magazine for city girls and city boys.
於2015年和同學合作的一本雜誌。
左翻給男生，右翻給女生的Fashion & Lifestyle雜誌。
誰還在為了魚翅大屠鯊
數據視覺化專題
要怎麼讓讀者意識到捕撈鯊魚、以及台灣目前食用的魚翅所帶來的嚴重?
以全球魚翅消費與交易狀況帶入台灣,思考台灣魚翅的消費盛行。
蒐集世界漁獲貿易近年的數量，捕撈以及貿易的鯊魚部位，以及台灣當地的漁獲數字，透過整體資料整合分析、視覺化後的設計，來讓讀者思考台灣魚翅消費的狀況。
ELLE暑期實習生企劃
採訪撰稿，企劃發想，攝影，上稿
女孩除了穿衣服和生活都有自己的獨到品味，連食物都有屬於自己的態度。
以女孩們的生活態度作出發去看她們如何製作每天的食物。
邀請instagram擁有超過6千名粉絲的女大生Angela帶著讀者製作她的活力午餐便當，從買菜、製作到擺盤，到她的爬山故事，帶著讀者一起生活。
