Farry Hsu

Knectek Labs, Advertising Campaign Manager , May 2018 ~ Now

♦ Acquired over 40,000 email leads at US$1.7 Cost per Lead by a/b testing, which saved up to 43% on pre-launch budget as original targeted Cost per Lead was $2USD ~ $3USD, and led to achieve target amount by 9X for Indiegogo crowdfunding project. 

♦ Increased sales by 35% on the Amazon platforms and created 2-time orders on client’s e-commerce site by developing personas for target markets and new content strategies on ad campaigns. 

♦ Achieved 4~5x Return on Ad Spend with optimized contents on paid campaign, thereby improving the sales and revenue of the company 

♦ Received more than 5,000 comments and 23,000 shares on paid contents, thus helping client build more brand awareness and generating better social volume.

TRACMO INC., Marketing & PR Manager, Aug 2016 ~ May 2018

• Led crowdfunding projects in both Taiwan (Zeczec) and the U.S. (Indiegogo) and directly reported to CEO; Taiwan’s crowdfunding project got 100% funded within 5 days 

• Planned press campaigns and hired the U.S. PR firm and the production company to publish the press release in tech media, including BRG, CoolWearable, Tech.co, etc. 

• Conducted and optimized FB ads (Avg CTR 8%~10%, CPC 0.09USD) and E-mail marketing (open rate 32%) 

• In charge of trade shows overseas, including IFA 2016 and CES2018, and managed eCommerce campaigns on Amazon, official website, and other eCommerce partner shops.

PetTalk INC., Social Media Marketer, Feb 2016 ~ Aug 2016

Created contents across social media properties. Generated over 165% growth on Facebook within four months and one viral video that achieved over 1.92 million reaches, 72k views, 9230 shares within one week. 

Media Federal Co., Ltd., Marketing Coordinator for eCommerce, Aug 2015 ~ Feb 2016

• Managed eCommerce campaigns on multiple platforms including Yahoo, momo, PChome and ASAP.

• Built B2C eCommerce website from 0 to 1 and initiated e-mail marketing campaigns. 

LIEY FASHIONS CO.,LTD, International Sales Assistant to CEO, Jan 2015 ~ Apr 2015

Managed overseas suppliers, including McQ, Karl Lagerfeld, and directly reported to CEO; operated import of luxury goods from Italy and saved up to 25% cargo fee.