Fang chi, Hsu
●Native Chinese ●Online Marketing ●Writing ●Coordination
Education
Master, University of Groningen
Human Resource Management, 2006 ~ 2007
- Elected representative to the Holland Alumni Conference as the outstanding alumni
- Alumni interview by the University of Groningen
Bachelor, National Chung Hsing University
Business Administration, 2002 ~ 2006
- Award：2005 Academic Excellence Scholarship
- GPA： 3.76/4.0
Experience
Stg. Algemene Chinese school Utrecht , Teacher, 2017 ~ Present
With more than 600 students and 38 years history, ACSU is one of the biggest oversea Chinese school
- Teach Chinese to the Dutch adult and children
- Write articles for the wechat official account
Samen Chinees , Founder , 2016 ~ Present
- Member increased from 0 to 30-50 families.
- Motivate members to organize monthly activity
- Article awarded by the Taiwanese Overseas Affairs and interviewed by the MACTV
Ninestar Image (Holland) B.V., Account Manager, 2011 ~ 2012
Printer supplies manufacturer with 20K employees worldwide, printer brands are Lexmark and Pantum
- Maintain relationship with 50 clients up to €1 million sales in Germany, Italy and England market
- Develop the biggest new client of the year
- Monitor competitor and market trend, share info with the headquarter
- Write press releases and edit monthly newsletter
AIPTEK International , Account Manager, 2007 ~ 2010
Consumer electronics manufacturer with office in USA, Germany China and Taiwan
- Develop new B2B clients for the brand, yearly sales increased 4 times
- Initiate and execute the press conference, marketing campaign and exhibition
- Work across function with product develop, logistics and quality control team to redesign the product return procedure
- Generate the strategic promotion alliance with PQI, Babyboss and Babyhome
Language skill
Chinese
- Native
English
- Professional working proficiency
- Write the news release and copy write for the product
Dutch
- Intermediate
- Use Dutch to teach Chinese
Skills
Online Marketing
- Promote a Dutch brand in China
- Create content, edit photo and video for the company website and social media accounts
- Manage web shop at Tmall (Alibaba), PChome and Amazon. Conduct marketing plan and pricing strategy
- Cooperate with Chinese influencers
Writing skill
- Write product description, slogan, news release, company profile and design flyer
- Contribute article to the newspaper, stories are based on my curiosity of people and reflection of my daily life
Interpersonal skill
- Communication：Teaching, perform and dance in the stage improve my presentation skill
- Networking：As the founder of story telling and English learning club, I enjoy to bring people together
Project: Promote a Dutch brand in China
- Translate all of the Dutch material to Chinese
- Write the content for the brand and product
- Coordinate with the designer for visual design
- Promote the product via Wechat and the little red book (Chinese Instagram), etc.
- Arrange the product review with opinion leader
Project: Product promotion
Marketing
- Imitate the marketing campaign
- Write all of the promotional contents
- Coordinate with the designer for the visual design
Writing
- Prepare design award submissions
- Enhance the brand identity by gaining 30 international design award, such as iF, Reddot, CES innovation and Best Choice
Public Relationship
- Serve as the media contact
- Plan the product launch party
Arrange the product review by the media
Article
News
Translate Dutch News to Chinese
Essay award
徵文比賽佳作
僑務委員會「2017
僑務電子報徵文比賽」
Essay
Contribute article in UDN
