蔡聖旻 Sammy Tsai

Marketing Supervisor

Taichung City, Taiwan

6+ years of experience in marketing in retail industry

Specialization in marketing with excellent communication and organization skills. Well versed in event planning , project management , digital marketing and social media working with cross function team. A good team player with detail-orientated, open-minded and go-the-extra-mile.

[email protected] +886 932 362 812

WORK EXPERIENCE

Marketing Supervisor

LIH PAO OUTLET MALL • Apr. 2023 - Now

▸Assist the manager to promote relevant business and projects,and responsible for tracking.
▸Communication/Work with internal and external partners to well excute consumer event.
▸Following up on the department plan and taking action to ensure achieving the agreed goals.

Senior Marketing Specialist

Eslite Spectrum Corporation • Feb. 2021 - Jun. 2022

▸Worked in "elite Xplatform Original"(EXPO) department about cultural and creative industry.
▸Developed,implemented the Trade Marketing strategy to contribute towards brand growth.
▸Brand Development with Taiwan new brand for hosting creative markets.

Senior Marketing Executive

GLORIA OUTLETS • May. 2020 - Sep. 2020

▸Responsible for tracking, reporting of CRM KPIs and membership policy.
▸Drive data analysis to generate consumer insights, opportunities, and propose action plans.
▸EDM/SMS/MMS plan & budget control, developed communication contents, tracking result.

Marketing Executive

SHIN KONG MITSUKOSHI department store • Jul. 2014 - Jun. 2019

▸Integrated marketing:At least 4 projects are conceived, proposed, and executed per year.
▸Eventplanning:Participated in 100+ events, press conferences, activities, cultural exhibitions.
▸Social media management:Interacted with consumers in social media channels, defined and enhanced the brand social presence, and increase the FB followers to 250,000.