Yilin Wu

Sales Management Executive - Global Private Banking  •  HSBC

Dec 2022 - Present

Drove strategic planning for sales activities, spearheading initiatives to optimize processes and enhance overall efficiency.

-- Directed 3 testers to streamline UAT and established hybrid project governance with Agile when the MVP project in Shanghai, China.

-- Developed insightful Management Information (MI) reports and provided crucial data for informed decision-making.

-- Analyzed customer behaviors for sales campaigns, contributing to the customer lifecycle management (CLM) strategies.

-- Orchestrated sales pipeline optimizations via data-driven strategies resulting in a 10% increase in lead conversion rates.

IT Consultant - Business Intelligence and Business Analysis •  FDM Group

Oct 2021 - Dec 2023

Enhanced decision-making for clients, such as HSBC and Citi, by utilizing data analytics with Python, SQL, and Power BI.

-- Led regulatory reporting projects building data marts with data quality & dictionary tools, resulting in a 15% decrease in manual efforts.

-- Transformed EMEA end-user computing apps into web platforms for Citigroup's Agency & Trust Services via the Agile methodology.

-- Established an automation testing structure using Selenium with Python to minimize manual efforts for regression tests.

-- Consolidated executive dashboards with interactive visuals using Confluence and Jira covering project initiatives for Scrum teams.

Project Manager - Product Development in Manufacturing •  inMusic Brands

Aug 2018 - Oct 2020

Supervised development projects, brought new product ideas to life, and negotiated with suppliers to maximize profits.

-- Directed a team of 3 members (2 EE, 1 ME) in the consumer electronics and DJ equipment industries; managed 30+ projects per year.

-- Oversaw 2 brands with 6 primary contracted factories and 10+ suppliers, resulting in product deliveries worth 50 million USD in 2019.

-- Improved cost and efficiency via Lean Six Sigma methodologies, including a $0.75 USD  reduction of a product sold over 500,000 units.

Project Assistant  •  Branded Arts, LLC

Apr 2016 - Jul 2016

Monitored the advancement of street art projects, such as mural festivals, exhibitions, and house refurbishments 

-- Successfully facilitated projects, notably the RFK Mural Festival at Robert F. Kennedy Community School in Los Angeles.

-- Coordinated on-site art galleries, overseeing logistics and enhancing the overall project experience.

-- Conducted comprehensive research on current and potential clients, contributing to strategic plans throughout projects.