SUN, HUNG-YEH
New Taipei City, Taiwan
I have contributed to diversified industries which equipped me with integrated domain knowledge and specialties including market/ business intelligence, coporate/ marketing strategy, project management and cross-functional coordination/ communication for 20 years.
I deeply believe that a role with integrated expertise in marketing, consumer insight, trends of industry, strategy planning, and project management would assist companies to adjust in the fast-changing market. I am confident and sure that I am the suitable one.
Professional Skills
◇ Database Anlytics and Marketing Planning
◇ Content Marketing Strategy and Planning
◇ Influencer Marketing Planning
◇ Market and Business Intelligence
◇ Product Development & Marketing
◇ Coporate Strategy Planning and Management
◇ Cross-functional coordination/ communication
Language
- Chinese
- English (TOEIC score: 750)
Work Experiences
Self-Media Freelancer・Content Creator
Hysunburg’s Travel & Notes • Jun 2019 - Present
◎ Hysunburg’s Notes: A blog on tracking macro-economics, the trends and consumer insights of accommodation, Food & Beverage, retailing, and the credit card industry. (https://hysunburger.blogspot.com/)
◎ Hysunburg’s Travel: A YouTube Channel about traveling with social, cultural and historical perspectives (https://www.youtube.com/@hysunburg_travel)
◎ Instagram：Travel photography and short clips (@hysun6512)
CRM Manager
FarGlory Realty • Aug 2021 - Feb 2023
◎ Database Analytics and Marketing Planning: Leading the team to develop innovative marketing plans through database analytics in order to enhance customer relationships
◎ Content Marketing Strategy and Planning: Leading the team to develop a content platform including a website (houseradar.com.tw) and the Facebook fanpage in order to reach various audiences
◎ Influencer Marketing Planning: Leading the team to plan the contents and digital advertising in order to enhance the product's sales
◎ Business Analytics: Leading the team to develop the purchasing model, according to the CRM database, in order to enhance the ability to precision marketing
Corporate Strategy Manager
Leofoo Tourism Group • Mar 2016 - Jun 2019
◎ Market and Business Intelligence: Leading the BI team to do analysis on macro or micro economic environment and business-related statistics in order to assist the Strategy Team to develop the short to long term corporate strategy plan
◎ Corporate Strategy Planning and Management: Leading the team to develop or revise corporate strategy and facilitating and coordinating divisions to develop their action plans
◎ New Business Planning and Development: Evaluating and developing new businesses or products according to the results of Market and Business Intelligence as well as Corporate Strategy Plans
Assistant Manager, New Business Planning and Marketing
FarEastone Telecom • Mar 2014 - Mar 2016
◎ Market and Business Intelligence: Researching in the internet and e-Commerce industry as well as business-related statistics in order to support New Business Strategy plans
◎ New Business Strategy Planning: Evaluating and developing new businesses or products according to the results of Market and Business Intelligence
◎ New Product Marketing Planning: Working with product teams to develop marketing plans with the consumers’ insight from Market and Business Intelligence
Assistant Manager at COO's Office
Gamania Digital Entertainment • Mar 2010 - Jan 2014
◎ Product Development & Marketing: Establishing the new product evaluation system, statistical analysis module, product test database, and utilizing the statistics to develop new products as well as enhancing marketing performance
◎ Market Intelligence: Leading the research team to do research on competitive products in order to support the development of new products
Project Manager/ Senior Analyst
Institute of Information Industry • Aug 2005 - Jan 2010
◎ Project Management: Managing the project sponsored by the Ministry of Economic Affairs, Taiwan, with an annual budget of US$ 1 million
◎ Consumer Insight & Research: Planning and implementing market and industry research; publishing market or industry research reports and exposing on paper or digital media
◎ Collaborative research with International Consortium: Invited to be a fellow researcher of a transnational research project (Worldwide Mobile Data Services Survey Consortium, WMDSS Consortium)
Senior Analyst
Trendgo Survey and Research • Dec 2003 - Aug 2005
◎ Survey Methodology Planning and Management: Planning research projects with varied qualitative/ quantitative methodology to meet clients’ needs and managing the field work team
◎ Consumer Insight & Research: Being a market consultant to offer insights and assist clients to develop market strategy
Education Background
National Tsing Hua University
Master of Sociology • Sep 1998 - Jan 2002
Thesis: Stigma, Self, and History: the Identification and Identity of the Second Generation Mainlanders in Taiwan
National Cheng Chi University
Bachelor of Sociology • Sep 1994 - Jun 1998
Publications
◇ 2020~ Column on The News Lens: https://www.thenewslens.com/author/hysunburger
◇ 2014 “Graphics on Cross-Strait Service Trade Agreement”, co-authored, published by ATMAN BOOKS
◇ 2010 “Nation and Identity: Some Mainlanders’ Perspectives”, co-authored, published by Socio Publishing
◇ 2008 “The Survey and Research on the Consumers’ Usage of Fixed, Wireless, and Mobile Broadband” published by Institute for Information Industry
◇ 2006 “The Survey and Research on the Consumers’ Awareness and Demands on Wireless Broadband Application” published by the Institute for Information Industry
◇ 2005 “Column：Number Explorer” on eBoss Monthly
Certifications
◇ Certificate for Financial Markets and Professional Ethics
◇ Certificate for Personal insurance representative
◇ C.S.R Workshop on Survey Research Methods, Academia Sinica, Aug. 2007
◇ Corporate Analysis Techniques, Institute for Information Industry, Feb. 2006
