New Taipei City, Taiwan
I have contributed to diversified industries which equipped me with integrated domain knowledge and specialties including market/ business intelligence, coporate/ marketing strategy, project management and cross-functional coordination/ communication for 20 years.
I deeply believe that a role with integrated expertise in marketing, consumer insight, trends of industry, strategy planning, and project management would assist companies to adjust in the fast-changing market. I am confident and sure that I am the suitable one.
◇ Database Anlytics and Marketing Planning
◇ Content Marketing Strategy and Planning
◇ Influencer Marketing Planning
◇ Market and Business Intelligence
◇ Product Development & Marketing
◇ Coporate Strategy Planning and Management
◇ Cross-functional coordination/ communication
Hysunburg’s Travel & Notes • Jun 2019 - Present
◎ Hysunburg’s Notes: A blog on tracking macro-economics, the trends and consumer insights of accommodation, Food & Beverage, retailing, and the credit card industry. (https://hysunburger.blogspot.com/)
◎ Hysunburg’s Travel: A YouTube Channel about traveling with social, cultural and historical perspectives (https://www.youtube.com/@hysunburg_travel)
◎ Instagram:Travel photography and short clips (@hysun6512)
FarGlory Realty • Aug 2021 - Feb 2023
◎ Database Analytics and Marketing Planning: Leading the team to develop innovative marketing plans through database analytics in order to enhance customer relationships
◎ Content Marketing Strategy and Planning: Leading the team to develop a content platform including a website (houseradar.com.tw) and the Facebook fanpage in order to reach various audiences
◎ Influencer Marketing Planning: Leading the team to plan the contents and digital advertising in order to enhance the product's sales
◎ Business Analytics: Leading the team to develop the purchasing model, according to the CRM database, in order to enhance the ability to precision marketing
Leofoo Tourism Group • Mar 2016 - Jun 2019
◎ Market and Business Intelligence: Leading the BI team to do analysis on macro or micro economic environment and business-related statistics in order to assist the Strategy Team to develop the short to long term corporate strategy plan
◎ Corporate Strategy Planning and Management: Leading the team to develop or revise corporate strategy and facilitating and coordinating divisions to develop their action plans
◎ New Business Planning and Development: Evaluating and developing new businesses or products according to the results of Market and Business Intelligence as well as Corporate Strategy Plans
FarEastone Telecom • Mar 2014 - Mar 2016
◎ Market and Business Intelligence: Researching in the internet and e-Commerce industry as well as business-related statistics in order to support New Business Strategy plans
◎ New Business Strategy Planning: Evaluating and developing new businesses or products according to the results of Market and Business Intelligence
◎ New Product Marketing Planning: Working with product teams to develop marketing plans with the consumers’ insight from Market and Business Intelligence
Gamania Digital Entertainment • Mar 2010 - Jan 2014
◎ Product Development & Marketing: Establishing the new product evaluation system, statistical analysis module, product test database, and utilizing the statistics to develop new products as well as enhancing marketing performance
◎ Market Intelligence: Leading the research team to do research on competitive products in order to support the development of new products
Institute of Information Industry • Aug 2005 - Jan 2010
◎ Project Management: Managing the project sponsored by the Ministry of Economic Affairs, Taiwan, with an annual budget of US$ 1 million
◎ Consumer Insight & Research: Planning and implementing market and industry research; publishing market or industry research reports and exposing on paper or digital media
◎ Collaborative research with International Consortium: Invited to be a fellow researcher of a transnational research project (Worldwide Mobile Data Services Survey Consortium, WMDSS Consortium)
Trendgo Survey and Research • Dec 2003 - Aug 2005
◎ Survey Methodology Planning and Management: Planning research projects with varied qualitative/ quantitative methodology to meet clients’ needs and managing the field work team
◎ Consumer Insight & Research: Being a market consultant to offer insights and assist clients to develop market strategy
Master of Sociology • Sep 1998 - Jan 2002
Thesis: Stigma, Self, and History: the Identification and Identity of the Second Generation Mainlanders in Taiwan
Bachelor of Sociology • Sep 1994 - Jun 1998
◇ 2020~ Column on The News Lens: https://www.thenewslens.com/author/hysunburger
◇ 2014 “Graphics on Cross-Strait Service Trade Agreement”, co-authored, published by ATMAN BOOKS
◇ 2010 “Nation and Identity: Some Mainlanders’ Perspectives”, co-authored, published by Socio Publishing
◇ 2008 “The Survey and Research on the Consumers’ Usage of Fixed, Wireless, and Mobile Broadband” published by Institute for Information Industry
◇ 2006 “The Survey and Research on the Consumers’ Awareness and Demands on Wireless Broadband Application” published by the Institute for Information Industry
◇ 2005 “Column:Number Explorer” on eBoss Monthly
◇ Certificate for Financial Markets and Professional Ethics
◇ Certificate for Personal insurance representative
◇ C.S.R Workshop on Survey Research Methods, Academia Sinica, Aug. 2007
◇ Corporate Analysis Techniques, Institute for Information Industry, Feb. 2006