Fransiska Fedora Fifian 鄒遙夢
Digital Marketing Specialist and Graphic Designer • Taipei, TW • [email protected]
I am a hard working driven individual that specialised in media production, social media marketing, graphic designing, and sales managing. I have a quick to adapt personality and always eager to learn something new. I experienced living, studying and working in international environments
To view this resume online
Work Experience
Steven Leach Group, Digital Marketing Manager, Mar 2022 ~ Present
- Increase Website Visitors; Page Views by 84% and Decrease Bounce Rate by -70% (Organic 2021 vs 2022)
- Increase New Followers; LinkedIn by 60%, Instagram by 50%, Facebook by 40% (Organic 2021 vs 2022)
- Increase CTR in Newsletter by 50% (2021 vs 2022)
- Develop strategies to increase traffic to and engagement in social media and on the website
- Plan and manage social media platforms (FB, IG, LinkedIn and WeChat)
- Manage marketing strategies from multiple offices (Kuala Lumpur, Taipei, Shanghai, Bangkok, Hongkong, Seoul, Shanghai)
- Improve the design, UX, traffic, and content of the website
- Use advanced metrics to measure the success of a marketing campaign
KARMA Medical, Marketing Planning Specialist, Mar 2021 ~ Feb 2022
- Increased 350% of FB Page Reach, Paid Reach 260% (2020 vs 2021)
- Boosted Website Visitors; UU 132% & PV 175% (2020 vs 2021)
- Amplified Paid Advertisement ROI through historical performance and strong grasp of local market (decreased CPC from NT$8.5 to 5.3 in 3 months)
- Coordinated Onsite Marketing Solutions initiatives to grow the solution revenue in Shopee Malaysia (average ROA NT$53)
- Designed paid social media campaigns in Malaysian Market
- Improved collaborative efforts with overseas sales and marketing team; (Malaysia, Indonesia, Cambodia and Philippines)
- Localized marketing materials from HQ to multiple oversea markets (Including translation from English - Bahasa Malay, English - Bahasa Indonesia)
XING Mobility, Sales and Logistics, Oct 2020 ~ Feb 2021
Taiwan Startup Stadium, Design Intern, Feb 2020 ~ Aug 2020
- Graphic Designer Lead and Social Media Marketing on @rocking.asia (Engaged 588 followers on @rocking.asia in 3 weeks)
- Videographer/editor @taiwan_rocks
- #Asiarocks 2020 trailer Video
- Designed #Youthrocks Instagram Post (xCakeresume, xNumbers, Get ready for YR, Speaker introduction, Panels, etc.)
- Designed a trophy awards for Give Me 5 event, pull-up banner
- #Asiarocks swags design
- Scouting Unicorns company all around Indonesia
Velove Annissa Taiwan, Graphic Designer and Digital Marketing Part Time, Mar 2018 ~ Sep 2020
Education
Ming Chuan University, Bachelor's Degree in International Business 3.8 GPA, 2016 ~ 2020
Santa Laurensia High School, High School Diploma, High School Diploma for Science and Arts, 2013 ~ 2016
Awards
2014 Gold Medal For Best Science Project
" The Effect of Different Light Wavelength to Escalate the Growth of Chilli Plants (Capsicum annum)" 17th -19th September 2014, Marbella Hotel - Anyer
2013 Copper Medal For Best Essay in Renewable Energy
BTKE CONEX 2013 Renewable Energy & Energy Conservation Conference & Exhibition at JCC August 21-23, 2013
2022 EBAT Membership Card Design Competition
The Membership Card will be used for the calendar year 2022 and issued to all EBAT members as a form of identification to redeem member-only access to promotions and events.
Karma Medical COVID-19 Campaign
Responding to the surge of COVID-19 cases, we created a campaign on How to Protect Yourself from COVID-19 (from the point of view of a wheelchair user).
Caregiving Webinar
As the industry leader in Malaysia, we held monthly webinar to educate the market on why do they need to invest on a High Quality Wheelchair. This effort also aimed to increase website and social media traffic.
Social Media Ads
Weighing only 9.8kg our ErgoLite wheelchair is the Lightest Crash Tested Wheelchair in Asia! In this video I compared it with a bag of rice (why bag of rice? our TA is caregivers/families, and in MY almost everyone can relate to this comparison)
To emphasize the Lightest, I designed an animation of our wheelchair flying with kites!
XING Mobility
Retargeting of online communities into Construction and Mining Industry while creating a product focused company profile website
Rocking.Asia
As a Graphic Designer Lead and Social Media Marketing of the new brand by Taiwan Startup Stadium where I am in charge on creating the whole Social Media Branding and also Marketing where I reached 588 followers related and interested in what we worked on in just 3 weeks.
TaiwanRocks
Four interns from Taiwan Startup Stadium (TSS), with different nationalities and ideas. But, there is one thing in common; the passion for startups and Taiwan. We rebrand TaiwanRock by inviting some of the coolest Startup Founder to our video to share why they think Taiwan Rocks!
2020 Meet Your Match
An event collaboration between Taiwan Startup Stadium and KKFund due to Covid-19 to not let the situation limit startups to meet their investors! (Online)
All Star Award
To celebrate the anniversary of Taiwan Startup Stadium, TSS awarded the All Star Award to five new start-up teams that have followed TSS since its inception in 2015: 25sprout, FunNow, Health2Sync, MoBagel, and SkyREC.
CakeResume x Youth rocks!
Multiple Instagram Post Marketing Campaign to acquire participants to join Youth Rocks! x CakeResume workshop.
I decided to design the Instagram posts to look like a folder because in the past people always hand in a CV & Portfolio in a folder.
TSS's Summer Internship 2020
Inspired by working from home during this pandemic, the poster main idea is to use an old school screen to inform about the job openings in Taiwan Startup Stadium. The Pantone of the poster also matching with TSS's branding Yellow Tone.
#AsiaRocks 2019 Teaser
The one and only startup focused event in Asia. Showing what happened on 2019's #AsiaRocks Event and inviting people to Join on 2020's event!
Velove Annissa Taiwan
As a social media designer, I designed my Part Time company's logo, catalogues and FB cover photo
Velove Annissa Taiwan - Beauty and Fashion online company
