Profile 05 00@2x

Galen Hsieh

Galen,潛水愛好者與業餘水下攝影師,也是一位IELTS雅思英文考試講師、創新管理者、平面設計師、及Solution Provider;畢業於澳洲國立大學(ANU)視覺藝術研究所攝影媒體組,目前擔任海洋生態探索之旅專家『喜潛水假期 seadiving.com』Martech。熱愛學習,包括美食料理、數位行銷、電腦硬體DIY、營運模式解析、產業分析等。也敢挑戰,目前擁有傳統三大極限運動中的兩項,滑雪與潛水,從潛水愛上海洋,再將鏡頭延伸到海底,最後將興趣轉變成工作。

Digital marketing
台北市,TW
[email protected]

Education Qualification


Graduate Diploma in eBusiness 08/2002-03/2003 

Cross-study at the University Of Canberra Canberra, Australia & Swinburne University of Technology


 Master of Visual Arts 02/2001-03/2002 School of Art, the Australian National University Canberra, Australia 


Certificate IV in Workplace Training & Assessment 08/2001-10/2001 ANUTECH, the Australian National University Canberra, Australia 


Graduate Diploma in Electronic Arts 02/2001-11/2001 Australian Centre for the Art & Technology Canberra, Australia The Australian National University 


Bachelor of Graphic Design 02/1996-11/1999 University of Canberra Canberra, Australia 


Diploma in Mechanical Engineering 08/1986-06/1991 Szi-Hai College of Technology Taipei, Taiwan

Workplace Skills


專案溝通╱整合管理、行銷製作物規劃與執行、品牌行銷管理、提案與簡報技巧、實體活動規劃與執行、網路活動規劃與執行、行銷宣傳預算編製與控管、行銷策略擬定、品牌知名度推廣、操作使用各式相機及週邊設備功能、CIS企畫設計、視覺設計相關知識、電腦繪圖軟體操作、使用者介面設計、數位攝影技巧、教案╱教材翻譯、網站企劃能力、廣告製作規劃與執行、異業合作規劃與執行、社群媒體經營管理

工作經歷

Seadiving Holidays,2012 年 10 月 - 至今

Martech Director 

1. Create and maintain documentation as it relates to configuration, mapping, processes, and service records. 2. Independently manage approved medium and large scale projects that align towards service and departmental goals. 

3. Developed startup firm setting, which included operation plan development, product, and services design, marketing development and customer services SOP building, maintenance and management. 

4. Developed cloud-based diving self-travel services platform, to focus on the niche market for scuba dive lovers. 

5. Developed the product requirement including market segmentation, competitive research, tracking and analysis, branding, business opportunity sizing, and target user defining. 

6. Developed brand communication plan, with brand building, domain name building, and CIS design management. 

7. Developed digital marketing solution in O2O with the latest cutting-edge technologies. 

 8. Developed social media channels promotion policy to manage online community relations.

Pixel Color Studio,2010 年 01 月 - 2014 年 12 月

Project Manager

1. Develop the product requirement including market segmentation, competitive analysis, branding, messaging, business opportunity sizing, and target user personas. 

2. Develop and facilitate to execute market research plans to assess product concepts and usability. 

3. Develop and execute online and offline campaigns, including direct marketing, online/ offline advertising, channel marketing campaigns and the co-marketing promotional campaigns with partners. 

4. Market research to identify current and future needs for local potential business case development, in which based on product use scenarios/ technologies and to maximize return on investment and competitive position. 5. Constructs and administers the project management plan and insures change control processes are used effectively to communicate scope, schedule, or resource variations to stakeholders. 

6. Identify key customers and partners for marketing and business development opportunities. 

7. Identify and monitor competitors and understanding differentiation between the own solution and its competitors or changes in customers that might affect sales. 

鉅仁科技股份有限公司,2006 年 10 月 - 2008 年 12 月

Marketing Supervisor

1. Developed “Intellectual Property Rights Report”, to support enterprise to attract new investors. 

 2. Successfully to turn government projects to high-value international standardized system applications in e-Nursing and WINLIS (Web based Laboratory Information System) solutions. 

3. Developed marketing strategies to raise client sell-through of healthcare information products; especially for e-Nursing, LIS, RCIS and PACS. 

4. Developed Internet marketing, to build enterprise blog for products promotion purposes. Successfully to attract print media offered free-in-charge promotions. 

5. Successfully to build a knowledge management intranet with wiki platform, for internal training purposes, within industries and competitors information that included e-healthcare information, medical technology, sales kits and marketing materials. 

6. Successfully to build “Strategic Alliances”, integrated hardware providers to create new business model as “Cloud Nursing Station”. It purchased by leading medical centres to bring extra values. 

7. Planed and coordinated product displays and merchandising tradeshow and industry conferences in order to effectively promote the company's products and brand image. 

8. Developed joint-promotion projects with government bodies such as “The Biotechnology Pharmaceutical Program office”, to obtain overseas visitors from time to time. 

9. Supported human resource department to run employee-relation events, Team Building and Annual Meeting from time to time. 10. Volunteer in Welfare Committee member to organize and executive staff trip, monthly birthday parties, and year-end parties. 

Power Digital Card Co. Ltd.,2005 年 8 月 - 2006 年 9 月

Marketing Manager

1. To lead team of three people for internal requirements and external marketing promotion projects. 

2. Developed B2B e-commerce platform project, to build a 24/7 web-based selling system, to let overseas distributes for price checking, ordering, shipping schedule management, Google SEO and online promotion. Successfully to reduce the loading of sales and increased values. 

3. Developed concept design, planning and manufacturing related activities in order to create package design, marketing materials and sales kits. 

4. Developed press release, copywriting, competitors’ analysis, marketing strategy planning and executive. 

5. To co-op with sales team for product promotion and channel development. 

6. Participation in international tradeshow management, such as Computex Taipei, CeBIT and IFA. 

7. Developed products planning and management with product managers, it focuses on flash combo card and GPS devices. 8. Participation in sales and production meeting, to support General Manager to process business development.

Ulead System,2004 年 11 月 - 2005 年 4 月

Graphic Design Supervisor

1. To lead and manage a team of four designers to meet internal requests. 

2. Developed concept design, planning and manufacturing related activities in order to create package design, sales kits and promotional materials. 

 3. Supported product marketing managers, regional marketing PMs, and sales to create marketing materials to meet overseas branches requests. 

4. Successfully to use “Time Difference” that between Taiwan and USA to process design project, which save more than 30% progress time and won encouragement from General Manager.  

AAEON Technology,2004 年 3 月 - 2004 年 9 月

Marketing Executive

1. Participation in press release, copywriting, competitors’ analysis, marketing strategy planning and executive. 2. Participation in web management for daily contents updates and maintain. 

3. Participation in joint-marketing planning and executive with 3rd party bodies, such as Intel, AMD, VIA and so on. 

4. Participation in leading international tradeshow management, with both internal and external integration, conference arrangement, and product design competitions. 

Gigabyte Technology,2003 年 7 月 - 2004 年 3 月

Marketing Executive

1. Participation in Marketing Materials design, as DM, Poster, and web graphics. 

2. Developed concept design, planning and manufacturing related activities in order to create package design, marketing materials (DM, poster, out-door advertisements), web images, UI/UX and sales kits. 

3. Participation in leading international and national tradeshow preparation. 

UMAC / DIGICITY,1996 年 11 月 - 2003 年 3 月

Project Director

1. Participation in design executive, as graphic design, web graphics, photography (studio photo shooting, traditional black and white darkroom processing), digital imaging, and multimedia production. 

2. Participation in art editor for Curio Magazine, the finest journey at the University of Canberra in 1998. 

3. Successfully to arrange “Institute for Information Industry” researcher to meet the secretary of Minister of the Department of Communications Information Technology and the Arts; Victory State-Government Multimedia office, head of Australian Centre of Art and Technology, and head of Academy of Interactive Entertainment in 2002.