Getter Chen


 A Code-Capable Product Designer 

          

0911-159-813


▷  9+ years of experience in Product Design, especially proficient in prototyping.

▷  2+ years of experience as a Design Lead, managed up to 20+ designers.

▷  2+ years of experience as a Product Owner, familiar with Agile & SCRUM.

▷ Have designed different kinds of products, e.g. HRD/e-Learning system,  eCommerce (RWD) and data-visualization tools

#Problem-solver #Self-motivated #Growth-mindset #Team-player.

Experiences

CMoney Inc. , Design Lead of UIUX / Visual Team, Sep 2021 ~ Now

CMoney is a fintech company whose main products are the most popular stock APPs and forums with millions of total unique users. Designers are sent to tens of SCRUM teams to develop dozens of mobile APPs. My R&R is to manage, support, and mentor these 20+ designers.

Contributions: 
  • People Management : 
    • Recruit - Improve designer candidate conversion rate from 15% to 48% during 100+ times of interviews.
    • Career Path - Define both UIUX and Visual desinger’s progression frameworks.
    • Retent Talent - Spend at least 30min 1 on 1 talk with every members per month and leads to 15% higher retention rate than the whole company in last 8 months.
    • Teambuild - Plan and host designer’s sharing meeting weekly.
  • DesignOps :
    • Design standardization - Rebuilt VI system and guideline. 
    • Support and Mentor - Assamble a core team whose mission is support SCRUM designers save time on visual design and conduct UXR better.
    • Implement UIUX tools - Figma, hotjar, Screeb, Eagle. 

Company@2x

OneAD Inc. , Senior UI/UX Designer | Visual Team Manager, Aug 2017 ~ July 2021

OneAD serves both video and H5 type advertisements to most of main media website and has reach 99.8% internet population in Taiwan.

Contributions: 
  • UI/UX Design Ad Tech systems from scratch for realizing OneAD's advertisement business : 
    • OneAD DSP -  A self-service platform that allow external users buy campaigns and upload their own advertising creative.
    • OAM - Audience analysis system (DMP) which has lots of data visualization charts. 
    • QuickPlan - An AI-based advertisement planning tool for estimating numbers of TA.
    • ODM - Ad operation platform ( SSP ) which is a big admin website, I help OneAD develop lots of data targeting features like Retargeting, Lookalike. 
  • Design Ad formats :
    • MIB Gallery -  The top 2 seller in 2020 of OneAD which has top CTR Rate. ( 5% )
    • Apply Lottie.js in H5 animation - enhance OneAD's ads performance and can trigger and play animations in a variety of ways.
    • Improve the Ad product design process from waterfall into Agile-like way ( Hi-Fi prototype, MVP, and A/B Test ) and lead to 2x productivity.
  • Manage design team ( 3 visual designers ) which mission is to design Ad materials for clients over 18 months. 

Company@2x

17life, Senior UI Designer, Jun 2016 ~ May 2017

17Life is a group buying e-commerce website in Taiwan, provide B2B2C service to both merchant and consumer.

Contributions:
  • Designed UI and turned into HTML/CSS/JS. 
  • Designed project like: Login/Sign Up function, B2B2C model shopping cart function.

Company@2x

Learning Digital, Product Specialist, Apr 2013 ~ May 2016

Learning Digital provide B2B SaaS HCM system to greater China companies.
The HCM system are modules like e-Learning APP, Exam Center, 360 Performance, MBO, Blueprint, and Talent pool.

Contributions: 
  • Improved the UI/UX of the existing product - 
    • Orca Mobile, an online learning platform with consumer's end APP and an admin website.
    • Orca HCM, the main product of Learning Digital, I redesign the whole system UI into RWD version.
  • Helped CTO apply SCRUM and played the role of PO for two years.

Company@2x

Education

Tatung University

MA, Industrial Design,   2010 ~ 2012

National Chiao Tung University

BA, Communication Engineering, 2004 ~ 2008

Skills

Product Mgmt.

  • Product Planning
  • PO in SCRUM
  • Good Negotiation skill with developers

UX Design

  • User Interview
  • Wireframe
  • Usability Test
  • GA / hotjar Analysis

UI Design

  • Figma / Sketch
  • Design System
  • Hi-Fi Prototype
  • Lottie.js

Front-End

  • RWD(HTML/CSS/JS)
  • Vue.js
  • Highchart.JS
  • Google Tag Manager

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