▷ 10+ years of experience in Product Design, especially proficient in prototyping.
▷ 3+ years of experience as a Design Lead, managed up to 20+ designers.
▷ 3+ years of experience as a Product Owner, familiar with Agile & SCRUM.
▷ Have designed different kinds of products, e.g. HRD/e-Learning system, eCommerce (RWD) and data-visualization tools.
#Problem-solver #Self-motivated #Growth-mindset #Team-player.
Experiences
CMoney Inc. , Design Lead ( UIUX + Visual ), Sep 2021 ~ Sep 2023
CMoney is a fintech company whose main products are the most popular stock APPs and forums with millions of total unique users. Designers are sent to tens of SCRUM teams to develop dozens of mobile APPs. My R&R is to design a department that can support, and mentor these 20+ designers.Contributions:
- Cross-Projects Feature Design :
- CMoney's 2FA function UIUX design.
- CMoney E-commerce Cash Rewards Systemt design.
- Cross-APP shared login UI module design.
- Pocket Securities Landing Page design.
- Lead Design Projects:
- Yuanta corporate information system design.
- CMoney HR system design - 360 review module, probation review module, PIP module
- Pocket Securities CIS and mascot design.
- CMoney Web Design System - Collaborated with engineering team, unifying web quality and reducing front-end's work hours by 30+%.
- DesignOps :
- Create design repositories - 8000+ visual designs, 100+ UI specs, 50+ UXR execution cases . Reduced onboarding time for new designers by 50%.
- Standardization - Defined CIS and marketing graphic and sales kit standards and reduced graphics production time by 20%.
- JIRA kanban & SOP - Set up for cross-project design tracking and reviewing.
- Measurement - Created dashboards to track the effectiveness of advertising design, and learn from successful cases.
- People Management :
- Recruit - Improved designer candidate conversion rate from 15% to 48% during 100+ times of interviews.
- Career Path - Defined a total of 25 UIUX and Visual desinger’s progression frameworks and led to 15% higher department retention rate than the whole company in 2022.
OneAD Inc. , Senior UI/UX Designer | Visual Team Manager, Aug 2017 ~ July 2021
OneAD serves both video and H5 type advertisements to most of main media website and has reach 99.8% internet population in Taiwan.Contributions:
- Design UI/UX for AdTech systems from scratch to realize OneAD's advertisement business :
- OneAD DSP - A self-service platform that allow external users buy campaigns and upload their own advertising creative.
- OAM - Audience analysis system (DMP) which has lots of data visualization charts.
- QuickPlan - An AI-based advertisement planning tool for estimating numbers of TA.
- ODM - Ad operation platform ( SSP ) which is a big admin website, I help OneAD develop lots of data targeting features like Retargeting, Lookalike.
- Design Ad formats :
- MIB Gallery - The top 2 seller in 2020 of OneAD which has top CTR Rate. ( 5% )
- Apply Lottie.js in H5 animation - enhance OneAD's ads performance and can trigger and play animations in a variety of ways.
- Improve the Ad product design process from waterfall into Agile-like way ( Hi-Fi prototype, MVP, and A/B Test ) and lead to 2x productivity.
- Manage design team ( 3 visual designers ) which mission is to design Ad materials for clients over 18 months.
17life, Senior UI Designer, Jun 2016 ~ May 2017
17Life is a group buying e-commerce website in Taiwan, provide B2B2C service to both merchant and consumer.Contributions:
- Designed UI and turned into HTML/CSS/JS.
- Designed project like: Login/Sign Up function, B2B2C model shopping cart function.
Learning Digital, Product Specialist, Apr 2013 ~ May 2016
Learning Digital provide B2B SaaS HCM system to greater China companies.The HCM system are modules like e-Learning APP, Exam Center, 360 Performance, MBO, Blueprint, and Talent pool.
Contributions:
- Improved the UI/UX of the existing product -
- Orca Mobile, an online learning platform with consumer's end APP and an admin website.
- Orca HCM, the main product of Learning Digital, I redesign the whole system UI into RWD version.
- Helped CTO apply SCRUM and played the role of PO for two years.
Education
Tatung University
MA, Industrial Design, 2010 ~ 2012
National Chiao Tung University
BA, Communication Engineering, 2004 ~ 2008
Skills
Product Mgmt.
- Product Planning
- PO in SCRUM
- Good Negotiation skill with developers
UX Design
- User Interview
- Wireframe
- Usability Test
- GA / hotjar Analysis
UI Design
- Figma / Sketch
- Design System
- Hi-Fi Prototype
- Lottie.js
Front-End
- RWD(HTML/CSS/JS)
- Vue.js
- Highchart.JS
- Google Tag Manager
Highlight Projects
Design A design department
Considered the design department as a B2B2C system, where designers are the system’s suppliers and stakeholders are the customers.
Cash Rewards System for CMoney's Ecommerce
Demonstrates my approach to improving an existing system with technical debt.
OneAD SuperDSP
A self-service platform that allow external users buy campaigns and upload their own advertising creative.
MIB Series
MIB Gallery - Is the top 2 seller in 2020 of OneAD which has top CTR Rate. ( 5% ) .
I Improved the Ad product design process from waterfall into Agile-like way ( Hi-Fi prototype, MVP, and A/B Test ) and lead to 2x productivity.
