Getter Chen

 Code-Capable Product Designer 


▷  8 years experience in Product design, especially proficient in prototyping.

▷  2 years experience of being Product Owner, familiar with Agile & SCRUM.

▷ Have designed different kinds of website, e.g. HRD, e-Learning, RWD, eCommerce and data-visualization tools

▷ Self-motivated in learning new tools & concepts that can help my company become better.


OneAD Inc. , Senior UI/UX Designer | Visual Team Manager, Aug 2017 ~ July 2021

OneAD serves both video and H5 type advertisements to most of main media website and has reach 99.8% internet population in Taiwan.
My contributions: 
  • UI/UX Design Ad Tech systems from scratch for realizing OneAD's advertisement business : 
    • OneAD DSP -  A self-service platform that allow external users buy campaigns and upload their own advertising creative.
    • OAM - Audience analysis system (DMP) which has lots of data visualization charts. 
    • QuickPlan - An AI-based advertisement planning tool for estimating numbers of TA.
    • ODM - Ad operation platform ( SSP ) which is a big admin website, I help OneAD develop lots of data targeting features like Retargeting, Lookalike. 
  • Design Ad formats :
    • MIB Gallery -  The top 2 seller in 2020 of OneAD which has top CTR Rate. ( 5% )
    • Apply Lottie.js in H5 animation - enhance OneAD's ads performance and can trigger and play animations in a variety of ways.
    • Improve the Ad product design process from waterfall into Agile-like way ( Hi-Fi prototype, MVP, and A/B Test ) and lead to 2x productivity.
  • Manage design team ( 3 visual designers ) which mission is to design Ad materials for clients over 15 months. 


17life, Senior UI Designer, Jun 2016 ~ May 2017

17Life is a group buying e-commerce website in Taiwan, provide B2B2C service to both merchant and consumer.
My contributions:
  • Designed UI and turned into HTML/CSS/JS. 
  • Designed project like: Login/Sign Up function, B2B2C model shopping cart function.


Learning Digital, Product Designer, Apr 2013 ~ May 2016

Learning Digital provide B2B SaaS HCM system to greater China companies.
The HCM system are modules like e-Learning APP, Exam Center, 360 Performance, MBO, Blueprint, and Talent pool.

My contributions: 
  • Improved the UI/UX of the existing product - 
    • Orca Mobile, an online learning platform with consumer's end APP and an admin website.
    • Orca HCM, the main product of Learning Digital, I redesign the whole system UI into RWD version.
  • Helped CTO apply SCRUM and was the PO for a period of two years.



Tatung University

MA, Industrial Design,   2010 ~ 2012

National Chiao Tung University

BA, Communication Engineering, 2004 ~ 2008


Product Mgmt.

  • Product Planning
  • PO in SCRUM
  • Good Negotiation skill with developers

UX Design

  • User Interview
  • Wireframe
  • Usability Test
  • GA / hotjar Analysis

UI Design

  • Figma / Sketch
  • Design System
  • Hi-Fi Prototype
  • Lottie.js


  • Vue.js
  • Highchart.JS
  • Google Tag Manager

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