Giselle Pan Thong Lin 彭彤琳

Excellent in Chinese writing. Experienced Content Marketing Strategist with over 2.5 years of experience in the E-commerce and Media Industry. Currently, work as a content editor in the entertainment industry.

Content Marketing Strategist

📍 KL, MY 📞+60129366249
[email protected]

Work Experience

Content Editor Jan 2020 - Present
JOOX Malaysia, Tencent | Kuala Lumpur, Malaysia

Writing article, social media posts, push notifications copy and marketing copy to promote products and services.
Analyze data and analytics, and seek to increase user engagement and retention.
Liaise with music label to promote artist's new releases.

Global Media Marketing Specialist , Sep 2018 - Dec 2019
@cosme Malaysia，Istyle.inc | Johor Bahru, Malaysia

Email Marketing: Develop, implement, and manage @cosme's current email marketing and nurturing strategy. Analyzed email performance and implemented usability enhancements to improve overall user experience.

Campaign: Driving online marketing campaigns including paid ads, KOL, content sites and EDM to gain brand awareness and increase web traffic.
Push Notification: Plan, execute, and measure the performance

Content & Influencer Marketing Strategist , Jan 2018 - Sep 2018
HERMO | Johor Bahru, Malaysia

Paid Ads: Produce Facebook Paid Advertisement (Copywriting and Videos).
Influencer Marketing: Plan, execute, report and improve influencer outreach strategies to achieve social sharing with viral potential.
Content Marketing: Develop all content marketing initiatives in conjunction with content sites/FB Ads to drive traffic, engagement, leads, that deliver sales and customer retention. Collaborate across various content sites to deliver an effective content marketing strategy to meet the campaign/marketing objective.

Marketing Executive , Apr 2017 - Jul 2017
Vacanza Accessory | Taipei, Taiwan

Proficient in social media strategic development, community management, social engagement and compiling analytics
Developed and implemented strategic marketing plans and tracked results.

Beauty Consultant , Jan 2012 - Jul 2012
Etude House | Johor Bahru, Malaysia

Sales Representative: Increased revenue margin of the brand and provided advice on cosmetic and skin care products.
Make-up artist: Place products on potential customers according to the respective type of skin and customized preferences

Education

NATIONAL CHENGCHI UNIVERSITY (國立政治大學), Taipei, Sep 2012 - Jun 2016

Bachelor of Arts in English and Literature Department

• GPA: 3.2 / 4.0

• Relevant Coursework: [Chinese literature, Korean classes, anything language-related]

• Activities: Overseas Chinese Student Association (PR)

Foon Yew High School, Kulai, Jan 2006 - Dec 2011

Arts & Commerce

Software & Skills

Software | Google Analytics, Adobe Premiere, Adobe Photoshop, Adobe Audition, Facebook Business manager.

Skills | Chinese writing, Content Marketing, Video shooting & editing, Event planning.

Certifications | ABRSM Grade 6 Piano, TOPIK (Test of Proficiency in Korean) second level.

Language & Hobbies

Language | Traditional Chinese, Simplified Chinese, English, Korean, Malay.

Hobbies | Movie review writing, Writing, Piano, Travelling.

Portfolio 作品集

文章標題：专辑鉴赏 | BLACKPINK 《THE ALBUM》

KPOP如今是主流音乐一大流派，它强劲的流行舞曲元素，每个鼓点都打入人心。狂热，年轻，高亢，或许是大多数人对韩国流行乐的感受。再加上视觉上的辅助，音乐舞蹈的相辅相成，KPOP这个音乐流派让人不容忽视。

BLACKPINK将KPOP的元素展现得淋漓尽致。刀群舞丶高亢澎湃的编曲丶强劲的节奏及高能量的唱腔绝对曾带给你震撼。当然BLACKPINK并不是KPOP第一人，她们已算是第4代韩团，然而目前他们绝对是在国际舞台上走得最远的女团。

2016年就出道，到2020年终于等到了他们的首张正规专辑《The Album》。专辑名称及专辑封面也有种给予正规专辑重视的仪式感，在黑底封面的粉色皇冠给人神秘，高贵又自信的展现，一如BLACKPINK给人的Girl Crush形象。

两首先行曲《How You Like That》以及与西洋天后Selena Gomez的《Ice Cream》取得了空前的好成绩。《How You Like That》嘻哈与电子舞曲搭配帅气又带有轻蔑意味的歌词「Look at you now look at me」，展现十足的女王范。作为先行曲，让大家知道BLACKPINK此次会以更自信的姿态回归。而与Selena Gomez合作的《Ice Cream》，则让人看见BLACKPINK在音乐上的更多可能性。曲风有别于BLACKPINK一贯歌曲的曲风，有着流行音乐的基因及轻快的旋律。而每次总有着魔性洗脑记忆点的歌词，例如《How You Like That》里面的「Bada Bing Bada Bom Bom Bom」，此次是Lisa饶舌的「Mona Lisa kinda Lisa」让人眼前一亮。

每张迷你专辑几乎都会有一首BLACKPINK式的抒情曲，此次正规专辑的抒情曲，也是唯一的一首抒情曲名为《You Never Know》。歌词透露出面对他人眼光的心镜及成名后不忘初心的信念，歌词 “Cause everybody sees what they wanna see. It's easier to judge me than to believe.”，在面对不实流言时，这首歌的好几段歌词都是最好的心灵补贴。

BLACKPINK正规专辑让我们看到她们在音乐上的多元性，尤其全英语的歌曲《Ice Cream》和《Bet You Wanna》所挑战的快节奏轻快流行风，给人较亲近及亲切的邻家女孩形象。贴近心灵的抒情曲《You Never Know》，也让我们初次透过音乐走入他们的内心世界。

相信未来能看到更多变更闪闪发亮的BLACKPINK，就像《You Never Know》里的歌词，她们会不忘初心，继续闪耀。

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Event

@cosme Event 2019/10/12

To celebrate the @cosme App launch with 30 core fans on 12th October at Colony KLCC!

Content Marketing